Poll Results: Leads, Not Uniques
December 3, 2009 by Alice Allan · 3 Comments
After discussing the importance of lead measurement recently, propertyportalwatch.com asked readers what they see as the most important measure for a property portal.
The results are now in, and we found an overwhelming number of readers – 67 percent in fact – think the number of leads generated by a property portal is its most important measure.
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How Do You Measure Leads?
October 21, 2009 by Emma Sorensen · 2 Comments
A recent article by Simon Baker looked at the contentious issue of leads, and argued that what portals should be talking about is the number of leads they generate for the advertiser, rather than web traffic. So how can portals do this?
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