Google Rumoured to be Hiring Online Real Estate Sales People

Rumours emanating out of Sydney today indicate that Google is aggressively looking to hire a field sales team to target the Sydney real estate market. Sources said that Google had approached a number of sales people from domain.com.au in an effort to hire them as field sales people for the Google real estate initiative. Sources also believed that Google may be initially targeting the Inner West region of Sydney.
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Another Loss for REA Group

Another member of REA Group has just left the team – Daniel Bignold, head of residential for realestate.com.au.
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New Campaign for realestate.com.au

The rumoured new look and feel for Australian market leader realestate.com.au is yet to go live, but the portal has just signed on two marketing agencies to help with an upcoming digital campaign.
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More Strong Results from REA Group

The launch of a new look and feel for REA Group’s realestate.com.au is said to be fast approaching, but today all eyes are on the company’s financial results.
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Copyright Issue for realestate.com.au

Australian market leader realestate.com.au is having a complicated few weeks. Just as Google Maps announced a major new marketing push and partnership with leading agency LJ Hooker, the Federal Court of Australia has handed down a ruling that could make it harder for the property portal to protect the information in its database.
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realestate.com.au Takes Ads Outside

realestate.com.au, Australia’s market leader, has placed a digital billboard on a busy Sydney road to display recent market data to passing traffic.
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REA Group Director Steps Down

Alasdair MacLeod is stepping down from his position as director of REA Group.
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realestate.com.au Mobile Search Grows

Mobile property search seems to be taking off in Australia, especially for market leader realestate.com.au, which said it was seeing “exponential” growth in traffic to its mobile website in December.
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Google Real Estate in Europe – What is All the Fuss About? Lessons from Australia

The news yesterday that Google was “entering” the UK/European market sent the share prices of Rightmove and Seloger into a tailspin. The Seloger share price closed down 5.7% at €23.50 while the Rightmove share price was hammered a whopping 10.3% to 499.9p.

So let’s look at what happened. An article by the Financial Times (Dec 2 titled “Google set to enter UK property market”) seems to have set the cat amongst the pigeons. The article stated that Google is in talks with British estate agents and that “experts” say that an entry by them to the market could pose a serious threat to existing property websites. The article didn’t talk about what Google was going to do and Google didn’t comment. So there is really not much to go on. So the only guide we really have as to what Google may do in the UK and Europe is what they have done in Australia.
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realestate.com.au Moves Into Mobile Ads

Leading Australian property portal realestate.com.au is branching into mobile advertising after seeing “exponential” growth at its mobile website, which was re-launched in March this year.
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