Luxury Property Portals on the Increase?

In these challenging economic times you’d think property portals would be focussing on the cheap and cheerful, but the luxury end of the market still seems to be expanding.

Most recently the iproperty.com group launched a magazine to accompany its own luxury portal, iluxuryasia.com. iluxuryasia.com was established earlier this year and draws on its contacts in all countries through its sister websites in the iproperty.com group to collect what it claims is the largest database of luxury real estate for sale and rent from key Asian cities.

In the UK there’s old favourite primelocation.com which launched in 2001. The Digital Property Group are actively keeping it separate from their other three portals (findaproperty.com, homesandproperty.co.uk and findanewhome.com) in an attempt to retain the top end of the market. primelocation.com claim to have over 2 million visitors per month use their portal to view 230,000 “prime” properties to buy, and 60,000 “prime” properties to lease, from 4,000 agents.

In October we also reported on the rather quiet launch of propertyfinder.com’s luxury offering propertyfinder.com/premium, which will be going head to head with primelocation.com.

In the US, condogala.com also launched this year and showcases condos and luxury property developments from all corners of the globe.



A recent post from renthusiast suggests that things are hotting up the US. The website of long running New Jersey based magazine uniquehomes.com has been recently redesigned in order to keep attracting affluent home buyers.

It will face competition from luxuryhomes.com and luxuryrealestate.com which both offer wider global representation. There’s also Leading Real Estate Companies of the World’s offering, luxuryportfolio.com, and established player intlistings.com, just to name a few.