UK Portals Battle for Decreasing Traffic
December 23, 2008 by Emma Sorensen · Leave a Comment
Internet traffic analyst, comScore has released November figures for the UK. These will be a Christmas present for some, and a source of discontent for others, as the race to claim the overall top spot for 2008 reaches its final stages.
With declining web traffic overall to real estate websites in November, the competition has been heated.
rightmove.co.uk still leads with almost twice the number of unique visitors (1,994,000) as its nearest rival, findaproperty.com (1,069,000) at number two.
Over the last two months findaproperty.com has overtaken propertyfinder.com, who has been relegated to number three (1,030,000).
Controversially, the Digital Property Group, which owns findaproperty.com, as well as findanewhome.com (33rd with 96,000), primelocation.com (4th with 908,000) and homesandproperty.co.uk (8th with 300,000), claims to have closed the gap on rightmove.co.uk.
In November the difference between the number of unique visitors to rightmove.co.uk and the Digital Property Group’s portals was at an all time low of only 211,000. Mark Milner, chief executive of Digital, was quoted in Estate Agent Today as saying: “We have firmly established ourselves as second in the market place and are most certainly gaining ground on the market leader.”
However, the Digital Property Group makes its claims based on combining web traffic for all their portals together, whereas rightmove.co.uk is a single website.
It isn’t the only claim the Digital Property Group have made about the November figures. Earlier this month findanewhome.com claimed it had overtaken UK market leader smartnewhomes.com as the most-visited new homes portal. smartnewhomes.com issued a statement suggesting that the number one spot was only held by findanewhome.com for a short period of time, meaning smartnewhomes.com is still the market leader.
Meanwhile propertyindex.com has issued a statement claiming it has not only overtaken one of its biggest competitors, globrix.com, but also bucked the market trend by doubling its visitor traffic in November. propertyindex.com came in at number fifteen on the list (211,000), with globrix.com at number twenty one (171,000).
Visitor numbers to propertyindex.com in November were reported to be more than double the amount recorded for October and five times the volume of visitor traffic reported for June 2008. By contrast traffic to all real estate websites in the UK fell by around 20%. In November total UK real estate traffic was 6,595,000 while in September it was as high as 7,719,000.
propertyindex.com’s chief executive, Lee Bramzell is putting a very positive spin on the comScore results:
“The fact that we’ve seen our traffic increase in a declining market bodes extremely well for the future. It’s certainly not all doom and gloom…”
“Industry insights such as the comScore figures are invaluable to new portals and will no doubt send a clear message to all estate agents and developers planning how best to market their properties for sale and rent in 2009.”
The comScore Top 10 for UK real estate in November 2008 was:
1. rightmove.co.uk
2. findaproperty.com
3 propertyfinder.com
4. primelocation.com
5. realestate.com.au
6. nestoria.co.uk
7. vebra
8. homesandproperty.co.uk
9. Trovit UK Homes
10. houseprices.co.uk
nestoria.co.uk Price Comparison
December 18, 2008 by Emma Sorensen · 1 Comment
nestoria.co.uk’s parent company, Lokku, has been working on a price comparison website, nestoholic.com, as an add-on to their already very successful property search.
Rather like Google Trends, nestoholic.com compares the average property prices by location. It uses the average asking price data from Nestoria’s considerable database, which is added to daily by property portals and agents. In this way, the statistics represent trends of the market from the seller’s point of view, rather than the buyer.
For example, comparing Manchester to Liverpool reveals that Manchester is 4.31% more expensive than Liverpool.
The results are accompanied by nestoria.co.uk listings for the two locations being compared, and Google ads.
There are still some glitches, and the website has not yet formally launched. Renthusiast quoted nestoholic.com developer Ruben Martinez as saying the current incarnation of nestoholic.com lacks the “superior geolocation of Nestoria,” but will have superior geo disambiguation in the next version.
Top 5 Crazy Names For Property Portals
November 28, 2008 by Emma Sorensen · 4 Comments
Around the PPW office we’re always hearing of new portals with crazy names. So we thought we’d put together a list of our favourites.
nestoria Partnership with The Telegraph
November 21, 2008 by Emma Sorensen · Leave a Comment
UK property search engine nestoria.co.uk has signed a deal with leading UK newspaper, The Telegraph.
Nestoria will provide a white label version of its website for the newspaper, and a branded version for nestoria.co.uk.
The Guardian reported that agents who are using The Telegraph’s website to host their listings will now have them automatically added to nestoria.co.uk.
Nestoria has been leaping ahead of late. It already has deals with many partners including propertyindex.com, The Independent and Channel 4 in the UK, and has added Qype to its functionality.
Most recently Nestoria has entered the European market with Spain, Italy and Germany.
Speaking to The Guardian, nestoria.co.uk co-founder Ed Freyfogle said the company was not feeling any impact from the recession, and that many strong traditional non-online brands were seeking web-savvy partners.
Read popertyportalwatch.com’s interview with Ed Freyfogle here.
Traffic to UK Property Portal Sites (Sep 2008)
November 5, 2008 by Simon Baker · 2 Comments
The ComScore numbers are out for September 2008. propertyfinder.com and zoopla.co.uk were the big winners with propertyfinder.com moving back into second place with findaproperty.com slipping to third place and zoopla.co.uk increasing traffic by 32% month on month.
The big losers were primelocation.com that slipped futher behind big broter findaproperty.com and propertyfinder.com, thinkproperty.com that slipped 20% and the much hyped globrix.com that also slipped 21% and is now the 17th most visited property portal site in the UK.
| Sep-08 | Aug-08 | Change | |
| Real Estate | 7,719 | 7,572 | 1.9% |
| RIGHTMOVE.CO.UK | 2,431 | 2,400 | 1.3% |
| PROPERTYFINDER.COM | 1,308 | 1,123 | 16.5% |
| FINDAPROPERTY.COM | 1,201 | 1,304 | -7.9% |
| PRIMELOCATION.COM | 824 | 929 | -11.3% |
| NESTORIA.CO.UK | 473 | 508 | -6.9% |
| UKPROPERTYSHOP.CO.UK | 371 | 377 | -1.6% |
| HOMESANDPROPERTY.CO.UK | 348 | 321 | 8.5% |
| ZOOPLA.CO.UK | 345 | 261 | 32.2% |
| HOMESONVIEW.CO.UK | 337 | 300 | 12.2% |
| THINKPROPERTY.COM | 330 | 414 | -20.2% |
| HOTPROPERTY.CO.UK | 279 | 296 | -5.7% |
| OURPROPERTY.CO.UK | 261 | 232 | 12.7% |
| FISH4HOMES.CO.UK | 210 | 214 | -1.9% |
| GLOBRIX.COM | 200 | 253 | -21.0% |
Source: ComScore MediaMetrix September 2008
Interview with Ed Freyfogle - nestoria.co.uk
October 30, 2008 by Emma Sorensen · 6 Comments
nestoria.co.uk is a UK based vertical search engine for property. nestoria.co.uk is owned by Lokku Limited, a privately funded group of entrepreneurs with strong backgrounds in European Internet search. At the helm is co-founder, Ed Freyfogle.
Traffic to UK Property Portal Sites (Aug 2008)
September 18, 2008 by Simon Baker · 8 Comments
The ComScore numbers are out for August 2008 and all sites are down month on month and more importantly year on year. rightmove.co.uk continues to be the stand out leader in the market with 2.4m UV’s with findaproperty.co.uk in second place with 1.3m UV’s and propertyfinder.com in 3rd place with 1.1m UV’s.
| Unique Visitors | Aug-08 |
| Real Estate Category | 7,572 |
| RIGHTMOVE.CO.UK | 2,400 |
| FINDAPROPERTY.COM | 1,304 |
| PROPERTYFINDER.COM | 1,123 |
| PRIMELOCATION.COM | 929 |
| NESTORIA.CO.UK | 508 |
| THINKPROPERTY.COM | 414 |
| UKPROPERTYSHOP.CO.UK | 377 |
| HOMESANDPROPERTY.CO.UK | 321 |
| HOMESONVIEW.CO.UK | 300 |
| HOTPROPERTY.CO.UK | 296 |
| ZOOPLA.CO.UK | 261 |
| GLOBRIX.COM | 253 |
| OURPROPERTY.CO.UK | 232 |
| FISH4HOMES.CO.UK | 214 |
Source: ComScore MediaMetrix August 2008
However, deeper analysis of the top three sites shows that although the UV gap may not be much, the frequency, total visits, total minutes, and page impression gap is much larger with rightmove.co.uk having over 6 times the number of page impressions as second placed findaproperty.co.uk. In fact rightmove.co.uk alone accounts for over 40% of all page impressions from UK real estate sites.
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