Top 25 Revenue Generating Portals

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The true test of a leading portal site is not how many unique visitors or visits its receives but its ability to convert that traffic into revenue and eventually profit.  The team at Classified Ad Ventures (owner of Property Portal Watch) has scoured the world and put together a list of the top 25 revenue generating property portal sites.

The top five sites are all market leaders, all generating over US$100m per year, and all profitable.  The highest revenue generating site is immoscout24.de in Germany followed closely by realtor.com in the US.  Rounding out the top 5 is soufun.com.cn in China, realestate.com.au in Australia and rightmove.co.uk in the UK.

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housevalues.com Becomes Market Leader

US based real estate marketing and lead generator website housevalues.com has reinvented and reorganised itself as Market Leader.

The news comes as housevalues.com celebrates almost 10 years in the market, although the last few have been increasingly troubled, marked by financial losses, staff layoffs, and the resignation of its CFO.

The name change reflects a new approach for the company.

In November 2007 the company acquired RealtyGenerator, which specialises in lead-generation services for brokerage companies. In January this year housevalues.com purchased a minority share in real estate social networking website Active Rain for a reported US$2.75 million. justlisted.com and homepages.com are other property websites under the Market Leader umbrella.

Quoted in Inman News, housevalue.com’s president and CEO, Ian Morris, said that the new Market Leader name “much better reflects who we are … and where the company is going. We wanted to make sure the name of the company really reflects not just the original product but the breadth and depth of our products and the depth and breadth of our customer base.”

He also commented that Market Leader saw the challenging market downturn as an opportunity to diversify.

In its new guise, Market Leader will provide real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. Its three products are: Growth Leader, aimed at agents; Team Leader, aimed at agent teams; and RealtyGenerator, aimed at brokers.

housevalues.com has trade under the NASDAQ stock symbol SOLD, which will soon become a far less catchy LEDR, under Market Leader.