Marketing Competition at propertynews.com

Northern Ireland’s propertynews.com is hoping to boost web traffic by launching a new marketing competition for its readers with £27,000 worth of prizes up for grabs.
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Marketing With a Difference

apartments.com is part way through its national “apartments.com Roommate of the Year Contest”.
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Offering Depth of Product To Estate Agents is Vital

Many portals wait until they have some form of critical mass before looking to provide estate agents with a substantial range of advertising options for promoting property and their brand.

Depth products can be a significant source of revenue and at the same time service your customer needs and aspirations.
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Tips for Database Marketing

In my previous post on marketing I talked about how data is king for property portals engaged in direct marketing.

Now seems a good time to highlight some considerations and points to be made if you are going to undertake this level of database marketing:
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Get the Right Message to the Right People

In my last post I talked about the importance of property portals getting the marketing message right, which is absolutely vital. However I was probably a little ahead of myself because there is one thing we require before we get the message right and which is just as important: knowing who we are talking to.
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Getting the Message Right

One of the areas in which property portals need to tread carefully is the clarity of messages that they are going to market with.
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propertyfinder.com Wants You to Join the Revolution

With a fiercely competitive UK market, the property portals are looking to ‘revolutionary’ marketing campaigns to attract UB’s and drive the all-vital leads to their estate agent customers.

The latest campaign to be launched is from propertyfinder.com who is asking its visitors to “Join the Revolution”.
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Twitter Hits UK Property Portals

Twitter has hit the UK property market in a big way, with major UK portals getting very serious about the act of twittering.
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Property Portals and Generational Marketing

Generational marketing could become a lot more important for property agents and portals, particularly as Generation X, the first Internet savvy generation, begins to dominate the property market.

Generation X describes the demographic currently aged 27 to 43.

According to research by the National Association of Realtors (NAR), in the US Generation X make up approximately 25% of Realtors® and over 55% of homebuyers. Generation Y are slowly advancing into the property market, while Boomers still make up most of the decision makers in companies.

It might be old news, but some are taking the hype about the different demographics very seriously.

According to a recent article by RISMedia you need to understand how to work with Gen Xers, as well as how to promote portals and properties to them.

The article states:

“Gen Xers are the first generation to embrace the full potential of the Internet. They may be going 100 MPH on the information highway but they still need help reading the road signs. They look for value in services and are willing to pay for it. They want choices. Services should not be “one size fits all.” Gen Xers want to see the value of a transaction and how it can fit into their financial future. Gen X consumers expect to access their transactions, reports and documents online 24/7.”

US based portal Homes & Land released data about their readers that corroborates NAR’s demographic research. They say 61% of their audience is between 25 and 44 years old.

Most interestingly, Homes & Land say 69% of their audience is female, with males making up just less than a third, or 31% of their audience.