Poll Results: Leads, Not Uniques

After discussing the importance of lead measurement recently, propertyportalwatch.com asked readers what they see as the most important measure for a property portal.

The results are now in, and we found an overwhelming number of readers – 67 percent in fact – think the number of leads generated by a property portal is its most important measure.
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1 Million Visitors For casa.sapo.pt

There’s yet more good news for leading Potuguese property portal casa.sapo.pt. It has released the results of a Netscope study which show that the portal exceeded one million visits in September.
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How Do You Measure Leads?

A recent article by Simon Baker looked at the contentious issue of leads, and argued that what portals should be talking about is the number of leads they generate for the advertiser, rather than web traffic. So how can portals do this?
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casa.sapo.pt Brings In Record Leads

Portuguese property portal casa.sapo.pt has set what it says is a new record, with 51,500 leads generated in September.
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trulia.com “Number 1 Lead Provider”

US property search engine trulia.com is reporting that it has yet again earned top honors from ListHub as the number one lead provider of all their syndication partners.
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More Changes at domain.com.au

domain.com.au has made yet more changes to its website designed to appeal to agents, as Australia’s number one and two ranked property portals, realestate.com.au and domain.com.au, race to try to outdo each other in terms of site improvements.
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