REA Group Loses Another Top Manager

Shaun Di Gregorio, the General Manager for International Business, has made the shock announcement that he is leaving the REA Group after 7 ½ years. The announcement was made to all staff at the REA Group’s global conference at a resort on the Sunshine Coast.
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Tips for Database Marketing

In my previous post on marketing I talked about how data is king for property portals engaged in direct marketing.

Now seems a good time to highlight some considerations and points to be made if you are going to undertake this level of database marketing:
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Get the Right Message to the Right People

In my last post I talked about the importance of property portals getting the marketing message right, which is absolutely vital. However I was probably a little ahead of myself because there is one thing we require before we get the message right and which is just as important: knowing who we are talking to.
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findaproperty.com Deal With McDonald’s

Digital Property Group owned UK portal, findaproperty.com, has been revealed as the lead partner in the McDonald’s Best Chance Monopoly nationwide promotion.
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propertyfinder.com Wants You to Join the Revolution

With a fiercely competitive UK market, the property portals are looking to ‘revolutionary’ marketing campaigns to attract UB’s and drive the all-vital leads to their estate agent customers.

The latest campaign to be launched is from propertyfinder.com who is asking its visitors to “Join the Revolution”.
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