iproperty.com.my No. 1 in Malaysia

iproperty.com.my, the Malaysian offering of the iproperty.com Group portals, has been declared the country’s top property portal by Google Ad Planner.

A statement released by the iproperty.com Group says that iproperty.com.my leads the pack in Malaysia with over 300% more unique visitors and 1750% more page views than its closest competitor.

Google Ad Planner is a research and media planning tool, which provides advertisers with a method of measuring their media audience and return on investment (ROI). The company says that Google Ad Planner’s acknowledgment follows similar confirmations by ComScore, Frost & Sullivan and alexa.com ranking the site as the country’s leading property portal.

Executive Chairman of IPGA Limited, Patrick Grove says: “iproperty.com Malaysia remains the leading real estate website for consumers because we deliver the freshest, largest and most comprehensive online collection of listings, on top of a host of good quality services. This is a notable achievement, especially within the competitive environment in which our portal operates in.”

Grove believes that the recognition reinforces the Internet’s power as an increasingly preferred medium for property hunters. “We are very grateful and would like to thank our users, both clients and consumers, for their votes of confidence in our content and services through their traffic counts which have made us the No. 1 property portal in Malaysia,” he says.

iproperty.com’s latest new site enhancements include the SMS Enquiry, Listing Search Algorithm and Search by Map.

The company also recently launched iluxuryasia.com property website and glossy magazine.

The iproperty.com Group is owned by IPGA Limited, listed on the Australian Stock Exchange as IPP. The Company currently operates consumer and business online property portals in Singapore, Malaysia, Hong Kong, Taiwan, India and the Philippines. With further expansion planned, IPGA is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region.

Recently, the Group won the CNBC Asia Pacific Property Awards in the “Best Property Portal” category for 4 of its websites: iproperty.com.my, iproperty.com.sg, gohome.com.hk and iproperty.com.ph.

Luxury Property Portals on the Increase?

In these challenging economic times you’d think property portals would be focussing on the cheap and cheerful, but the luxury end of the market still seems to be expanding.

Most recently the iproperty.com group launched a magazine to accompany its own luxury portal, iluxuryasia.com. iluxuryasia.com was established earlier this year and draws on its contacts in all countries through its sister websites in the iproperty.com group to collect what it claims is the largest database of luxury real estate for sale and rent from key Asian cities.

In the UK there’s old favourite primelocation.com which launched in 2001. The Digital Property Group are actively keeping it separate from their other three portals (findaproperty.com, homesandproperty.co.uk and findanewhome.com) in an attempt to retain the top end of the market. primelocation.com claim to have over 2 million visitors per month use their portal to view 230,000 “prime” properties to buy, and 60,000 “prime” properties to lease, from 4,000 agents.

In October we also reported on the rather quiet launch of propertyfinder.com’s luxury offering propertyfinder.com/premium, which will be going head to head with primelocation.com.

In the US, condogala.com also launched this year and showcases condos and luxury property developments from all corners of the globe.



A recent post from renthusiast suggests that things are hotting up the US. The website of long running New Jersey based magazine uniquehomes.com has been recently redesigned in order to keep attracting affluent home buyers.

It will face competition from luxuryhomes.com and luxuryrealestate.com which both offer wider global representation. There’s also Leading Real Estate Companies of the World’s offering, luxuryportfolio.com, and established player intlistings.com, just to name a few.

iproperty.com Launch Magazine

The iluxuryasia.com portal was launched earlier in 2008 by the iproperty.com group. The company has a portfolio of successful property websites across Asia, but the latest addition to the iproperty.com group is a new quarterly iluxuryasia.com magazine.

This makes iluxuryasia.com Asia’s first and only integrated regional luxury property media platform incorporating both a website and magazine.

According to news reports, the magazine targets Asian and international investors looking for property in Australia, Hong Kong, Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

To retain its luxury, exclusive feel, the magazine will begin with a circulation of 25,000 across Asian cities. The company hopes that the glossy will add to the buying process. It will be available at major bookstores and newsstands in the region as well as through some distribution partners and it will be personally delivered to the targeted elite in the region.

In a statement issued by the company, Patrick Grove, executive chairman of the iproperty.com Group said:

“iluxuryasia.com magazine is designed to equip buyers with the know-how to confidently purchase luxury real estate and to make informed investment decisions in a number of Asia-Pacific’s most modern and exciting cities. iluxuryasia.com magazine also features information such as legal and financial tips, and country-specific guides on buying procedures – all customised specifically to the needs of foreign investors.”

“Together, the iLuxuryasia.com website and magazine will work synergistically to provide a greatly enhanced property-hunting experience for investors on the lookout for Asian luxury property. Developers and marketers will also benefit from an exclusive and stylishly integrated marketing platform which reaches out to a highly-focused target group.”

The iproperty.com group owns one of Asia’s leading networks of property portals, which includes iproperty.com.sg and invest.sg in Singapore, iproperty.com.my in Malaysia, iproperty.com.ph in the Philippines, vrhouse.com.tw in Taiwan, india.iproperty.com in India (formerly realacres.com), gohome.com.hk and house18.com in Hong Kong.

Drawing on its contacts in all countries through its sister sites, iluxuryasia.com claims to have the largest database of luxury real estate for sale and rent from key Asian cities.

The company also runs the iproperty.com EXPO, held annually in three Asian locations.