Real Estate Added to Google Maps – What it Means for Australian Property Portals
July 7, 2009 by Simon Baker · 38 Comments
In Australia and the US, Google has added properties for sale to its mapping site – maps.google.com. Users of Google Maps are now able to see a selection of homes for sale and rent plotted on the maps. These homes for sale seem to be sourced from Google Base – Google’s classifieds engine. It is free for anyone to upload a listing and this can be done through an online interface or through an XML data feed.
The inclusion of property listings from Google Base onto Google Maps has some parts of the Australia real estate world abuzz with thoughts of the end of market leaders’ realestate.com.au and domain.com.au.
However, while this launch is new and innovative in the Australian market, a lot has to fall in place before realestate.com.au and domain.com.au are truly affected by the “entry” of Google into the Australian real estate advertising scene.
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Real Estate Search on Google Maps
July 6, 2009 by Emma Sorensen · 8 Comments
Today Google added property listings to its already extensive range of features for Google Maps in Australia.
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New Features at homehound.com.au
April 30, 2009 by Alice Allan · Leave a Comment
Australian property portal homehound.com.au has upgraded its website to include a number of new features. The website now has share accommodation listings, a finance centre with mortgage comparisons and quotes, “Walk Scores” for properties, and listing information via free SMS.
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Predictions 2009 – Australia
January 3, 2009 by Simon Baker · 14 Comments
On the surface, the Australian property portal market ended much the same way it started with realestate.com.au dominating the space and domain.com.au continuing to struggle in second place. We also had myhome.com.au come and go in the market while homehound.com.au and realestateview.com.au continue to show promise but with little headway. However, there were changes at the various players that could mean 2009 will be an interesting year.
realestateview “Fastest Growing” Threat
November 21, 2008 by Emma Sorensen · 1 Comment
realestateview.com.au Logo
According to Nielson Net Ratings, between January – October 2008 realestateview.com.au was the fastest growing real estate portal in Australia.
The site achieved a growth of 29.8% versus 8.5% for market leader realestate.com.au and only 0.9% for domain.com.au.
Launched in May 2001, realestateview.com.au is a joint venture between the Real Estate Institute of Victoria Limited (REIV), which holds a majority share, and some of Australia’s leading real estate agencies.
Although it was originally established to offer industry-owned competition to the major independent portals, beginning with Victorian properties, it has failed to bump realestate.com.au or domain.com.au from first and second place.
August 2008 figures placed realestateview.com.au fourth overall, behind homehound.com.au with 312k UB’s.
The market continues to be dominated by realestate.com.au which registered 4.2m UB’s in August. Second place domain.com.au had 1.9m UB’s while third placed homehound.com.au had 427k UB’s.
IPMG May Be Looking to Sell homehound.com.au
September 25, 2008 by Simon Baker · 1 Comment
It is rumoured that Independent Print Media Group may be looking to sell homehound.com.au - Australia’s third largest residential portal site.
homehound.com.au is the result of a partnership between the Independent Print Media Group (owned by Michael Hannan) and Property Page Pty Ltd (owned by Ray White, Raine & Horne, LJ Hooker and Century 21).
Over the last 12 months, homehound.com.au has dramatically increased traffic to the site from 213k UB’s in August 2007 to 427k UB’s in August 2008.
homehound.com.au (Updated 9/2008)
September 23, 2008 by Simon Baker · 3 Comments
homehound.com.au is the 3rd most popular site in the Australian market and promotes itself as the industry owned site that takes a simplistic ‘google-esque’ approach to searching for property.
homehound.comau has undergone rapid growth in UB’s over the last year and now has 420k+ unique visitors to the site each month. However this is still 12% of the traffic to the market leading realestate.com.au.
Traffic to Australian Property Portal Sites (Aug 2008)
September 9, 2008 by Simon Baker · 3 Comments
Nielsen NetRatings recently released it figures for the Australian residential property portal market for August 2008.
The results show that realestate.com.au continues to be the dominant player in the Australian market with 4.2m unique browsers in August compared to the number 2 player in the market, domain.com.au that had only 1.9m unique browsers.
71% of people looking at the Australian real estate market at least looked at realestate.com.au while 32% at least looked at domain.com.au. Note: browsers of the real estate category do look at more than one site.
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