seloger.com CEO Predicts Slow 2009
December 16, 2008 by Emma Sorensen · Leave a Comment
Leading French portal seloger.com’s new CEO Roland Tripard has, unsurprisingly, predicted 2009 will be difficult for the real estate industry.
seloger.com
November 25, 2008 by Emma Sorensen · Leave a Comment
seloger.com is the largest property portal website in France. It is owned by Group Seloger, who also own belledemeures.fr and agorabiz.com as well as immostreet.com.
It commands an audience of over 2 million unique visitors per month and more than 2.4 million ads.
breeze-france.com
November 18, 2008 by Emma Sorensen · Leave a Comment
breeze-france.com is a completely new property search website, launched in beta in September 2008. One of its goals is to improve the French property search experience, particularly for English-speakers.
The concept behind the site includes helping advertisers who speak one language to market to buyers who speak another – in this case, French to English. In so doing, the market for advertisers is widened and the choice for the buyers is improved.
Seloger Acquires Agorabiz to Enter Commercial Market
September 16, 2008 by Simon Baker · Leave a Comment
Groupe Seloger has just announced that is has acquired AgoraBiz - a commecial real estate and businesses for sale site. The AgoraBiz site focuses at the small to medium end of the market and carries 31,000 small and midsized offices, store fronts and businesses for sale. AgroaBiz also runs an Expert’s Club which brings together all professionals involved in the business buying and selling process. These experts include real estate agents, business brokers, lawyers, notaries, business advisors and accountants. Seloger will pay cash for the acquisiton and it was reported that revenues are insignificant and primarily consist on membership fees for the Expert’s Club.
Group Seloger Acquires Belle Demeures
August 30, 2008 by Simon Baker · 1 Comment
Group Seloger, the owner of the largest property portal site in France - seloger.com, recently acquired the Belle Demeures Group which consists of a monthly print publication of top end properties and a web site (www.belledemeures.fr). The Belle Demeures Group targeted top end properties and therefore this is likely to be a move for Seloger into this segment of the market. The business was acquired for 3.5 million Euro.
Having acquired combined print and online businesses before (Squarefoot in Hong Kong and Albabworld (now propertyfinder.ae) in Dubai) i can say that there is some merit in taking this approach. The acquisition will bolster their revenue however it will come at the cost of margin. The majority of the revenues are likely to come from the print publication and the hope of management at Group Seloger will be to convert the print based advertisers into online advertisers.
What is interesting, is that i believe Seloger used to publish some print publications around the New Homes market and slowly closed these down due to the cost of running them and due to the significantly lower margins versus online.
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