domain.com.au Does Distribution Deal with ebay.com.au

Australia’s number 2 site, domain.com.au has just completed a content distribution deal with ebay.com.au that sees the launch of a new real estate section on ebay - ebay.domain.com.au.

The new site will be linked from the home page of ebay and expose the new site to ebay’s 5.4 million unique visitors per month.

What this means is that anyone who clicks on the real estate link on ebay.com.au will see the listings from agents advertising on domain.com.au presented on a co-branded site.

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eBay Looking to Buy Classified Sites

It was recently reported in the Wall Street Journal that eBay is looking to expand its classified ads business by buying promising private companies.  eBay’s strategy will be to target classified ad sites that have leading positions in geographies and industry segments in which they don’t currently compete.

They are taking advantage of the global economic slowdown and hope to buy these companies on the cheap. Jacob Aqraou, the GM of eBay’s global classified business, said that the deepening credit crunch has depressed prices to such an extent that it makes more sense to acquire a market leader than to build a new business.

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