Google Rumoured to be Hiring Online Real Estate Sales People

Rumours emanating out of Sydney today indicate that Google is aggressively looking to hire a field sales team to target the Sydney real estate market. Sources said that Google had approached a number of sales people from domain.com.au in an effort to hire them as field sales people for the Google real estate initiative. Sources also believed that Google may be initially targeting the Inner West region of Sydney.
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domain.com.au Guides First Time Buyers

domain.com.au, Australia’s number two property portal, is targeting first home buyers with the release of a new how-to guide sponsored by Aussie Home Loans.
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Suburb Data, Reviews at realestate.com.au

After a relatively quiet few months in terms of website upgrades, leading Australian portal realestate.com.au has some new offerings aimed at further engaging its audience.
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Nestoria Moves Downunder

Having already conquered the UK, Spain, Germany and Italy, property search engine Nestoria has set its sights a little further away – on Australia.
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It’s All About the Leads

Property portals around the world are famous for talking up their numbers. Almost every week we receive press releases claiming one of two things – a portal is bigger or faster than everyone else in their market. The bigger claim is almost always followed by a Unique Browser, page view or visitor number while the faster claim is followed by some percentage growth between two arbitrary dates. This approach is reminiscent of newspapers touting circulation and readership.

While these are interesting, they are not that relevant outside of the industry and probably not that relevant to the people that matter most, the advertiser. They are measuring the inputs and not the outputs. What portals should be talking about is the number of leads they generate for the advertiser. This is the true measure of effectiveness. The problem is most portal sites just don’t know how many leads they really generate.

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domain.com.au Launches Inspection Planner

Australian property portal domain.com.au has launched a new “Inspection Planner” that allows house hunters to plan their viewing schedules online.
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Top 25 Revenue Generating Portals

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The true test of a leading portal site is not how many unique visitors or visits its receives but its ability to convert that traffic into revenue and eventually profit.  The team at Classified Ad Ventures (owner of Property Portal Watch) has scoured the world and put together a list of the top 25 revenue generating property portal sites.

The top five sites are all market leaders, all generating over US$100m per year, and all profitable.  The highest revenue generating site is immoscout24.de in Germany followed closely by realtor.com in the US.  Rounding out the top 5 is soufun.com.cn in China, realestate.com.au in Australia and rightmove.co.uk in the UK.

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domain.com.au Unveils New Search Option

Australia’s number two portal, domain.com.au, has revealed a new search tool it says will allow property seekers to find homes that match their lifestyle.
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New Ad Deal a Threat to Portals?

Australian advertising sales company The Ad Network has just signed deals with real estate companies including LJ Hooker, Century 21, Laing+Simmons, First National and Richardson & Wrench to represent their websites to advertisers.
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domain.com.au Upgrades Maps

Australian property portal domain.com.au is continuing upgrades of its websites, this time working on its mapping.
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