Thoughts on realestate.com.au Price Increase
July 26, 2010 by Simon Baker · 3 Comments
realestate.com.au, the market leader in Australia, has announced a price increase that will come into play as of the 1st August. This announcement came in the form of a message that appeared just over a month ago in the administration section of the realestate.com.au site. While the message didn’t reveal the level of the increase that agents could expect, discussions with insiders suggest that the price rise could be as much as 30% for some customers.
SFO10 Property Portal Watch Workshop Agenda
July 11, 2010 by Simon Baker · Leave a Comment
Property Portal Watch Workshop
July 12th, 2010; 9 am to 5pm
Continental Parlor 7,Ballroom Level, Tower 3, Hilton Hotel
Agenda
| Time | Session |
| 09:00 – 09:20 | Introductions |
| 09:20 – 09:30 | Overview of the Day
(Simon Baker – CEO Classified Ad Ventures) |
| 09:30 – 10:00 | Property Portal Models Around the World – What Is and Is Not Working
(Javier Etxebeste – Founder of Nestoria – Spain/UK) Javier is one of the founders of Nestoria and will provide his insights what is happening in the global real estate and property portal markets. |
| Google, Aggregators, Vertical Search Sites, Scrapers and Free Sites
This session looks at the impact that Google, aggregators, vertical search sites, scrapers and free sites may have on the portal market structure and discusses what can be done about them – if anything. |
|
| 10:00 – 10:30 | Google – Do Portals Really Have Anything to Fear?
(Simon Baker – CEO of Classified Ad Ventures) Google is the hottest topic in the property portal industry following their entry into the UK, Australian and US markets. To date there has been little impact and their intentions are not that clear, however they do have the potential to significantly change the property portal market. |
| 10:30 – 10:50 | Vertical Search Sites – Providing Valuable Traffic to Portal Sites?
(Simon Baker – CEO of Classified Ad Ventures) There are a range of vertical search sites emerging. Do property portals have anything to fear from the likes of Nestoria, Trovit, and Mitula? |
| 10:50 – 11:10 | Networking Break |
| Extracting More Value from Customers
The challenge for any portal, especially market leaders, is how to extract more value from their customer base and therefore increase their ARPA (average revenue per advertiser). This session discusses the various approaches portals can take to extract more value from their customers. |
|
| 11:10 – 11:30 | How Funda is Partnering with Floorplanner.com to Drive New Revenues
(Jeroen Bekkers – CEO of Floorplanners.com – The Netherlands) Floorplanner.com has teamed with funda.nl (the Dutch market leader) to provide agents with a new service. The result is more revenue for floorpanner.com and funda.nl. Jeroen Bekkers is a founder of floorplanner.com and will overview how the business works and how value is created for both parties. |
| 11:30 – 11:50 | How Auctioning Display Advertising Can Increase Portal Revenues
(Anthony DuPreez – CEO of AdSlot – Australia) AdSlot has just announced a deal with realestate.com.au to provide display advertising auctioning services to real estate agents, thus helping realestate.com.au to drive more revenue from its customers. |
| 11:50 – 12:10 | Providing Leading Portals with New Revenue Streams through Global Listings
(Anthony Herman – COO of ListGlobally – Australia) ListGlobally aggregates listings from around the world, distributes them to market leading sites and pays those sites a distribution fee. Anthony Herman is the Chief Operating Officer of ListGlobally and will provide an insight into opportunities for portals. |
| 12:10 – 12:50 | Driving Additional Revenues When You Have All the Listings – Panel Discussion
(Andy Sheats – GM of Commercial Development, REA Group – Australia) (Pete Flint – CEO and Founder of Trulia – USA) realestate.com.au is the leading player in the Australian market with 95% of agents paying to advertise their listings. Trulia is a leading player in the US market with ~7 million UV’s and the title of the US’ fastest growing major portal. While on the surface they may appear different, in many ways share the same challenge – having captured all the listings, how do they generate additional revenue streams from their customer base? This panel discussion will discuss the different approaches (and challenges) to providing premium services to real estate agents. |
| 12:50 – 13:50 | Lunch |
| The Challenges of Operating in Emerging Market
Not all property portals operate in established markets like the UK, the US, Germany and Australia. For many, the markets are still emerging and no clear leader has been established. This session looks at how various players are attacking these emerging markets. |
|
| 13:50 – 14:10 | Building a Marketing Leading Business in South East Asia
(Shaun Di Gregorio – CEO of IPGA – Malaysia, Singapore, Hong Kong) iProperty (IPGA) is the market leader across Hong Kong, Singapore, and Malaysia – all emerging countries. Shaun Di Gregorio, the CEO of iProperty, will discuss the challenges facing the business in building the market leading position in these emerging countries. |
| 14:10 – 14:30 | Chasing the Leader in an Emerging Market
(Andrea Piccioni – Founder of Immobiliare – Italy) Over the last 3 years, Immobiliare has come from nowhere to, on some measures, be the equal leader in the Italian market. Andrea Piccioni, the founder of Immobiliare, will discuss how they have taken on the much better financed market leader. |
| 14:30 – 14:50 | Competing in a Crowded Market – The Leader Perspective
(Vineet Kumar Singh – Business Head, 99acres – India) India is a highly competitive market with over a dozen different property portals. Of these, 99acres leads the pack. Vineet Kumar Singh will discuss how they have achieved this leadership position in the emerging Indian market. |
| 14:50 – 15:10 | Competing in a Crowded Market – The Challenger Perspective
(Nisheeth Ranjan – CEO and Founder of Zamanzar – India) Zamanzar has 250,000 listings across 20 cities and is among the top 10 property portals in India. Nisheeth Ranjan will discuss how they have approached this highly competitive market, this time from an attacker position. |
| 15:10 – 15:30 | Networking Break |
| Challenging Operational Issues
While getting the strategy right for any property portal is critical, executing that strategy well will make or break the success of the property portal. This session wraps up the day by looking at some of the more challenging operational issues property portals face. |
|
| 15:30 – 16:00 | How Property Portals Can Better Engage their Customers with Social Media
(Marc Davison – Founder, 1000watt Consulting – USA) Whether you like it or not, social media is here to stay with 500 million alone using facebook. In this session, Marc Davison from 1000watt Consulting discusses what role social media plays for property portals and whether it poses a threat. |
| 16:00 – 16:20 | Using Chat to Improve Customer Service
(Ed Javier – Founder, ContactAtOnce – USA) A key role that property portals play is the link between the agent and the consumer. Traditionally this has been through emails and generating telephone leads. There is now the opportunity to embed online chat into portals to drive greater customer satisfaction. ContactAtOnce has just signed a deal with Apartment.com to power online chat between renters and agents. Ed Javier, the founder of ContactAtOnce will discuss how they have approached this opportunity. |
| 16:20 – 17:00 | General Discussion Regarding Operational Issues
(Simon Baker – CEO, Classified Ad Ventures) This final session of the day is an open discussion looking at the key operating issues facing property portals around the world. The topics include approaches to sales and marketing, finding and managing people, and building the right technology platform. |
| 17:00 onwards | Drinks – Venue to be determined |
Competition Heats Up in Singapore
June 14, 2010 by Alice Allan · 7 Comments
The competition between the two leading Singaporean property portals is heating up, with propertyguru.com.sg reporting iPhone app success just as iproperty.com.sg releases an app of its own.
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Baker Shares CAV Business Strategy
April 30, 2010 by Alice Allan · Leave a Comment

Those interested in finding out more about Classified Ad Ventures – the company founded by propertyportalwatch.com owner Simon Baker – can gain an insight from today’s article in The Australian.
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The How and Why of nestoria.com.au
April 12, 2010 by Alice Allan · Leave a Comment
The launch of nestoria.com.au at the end of March raised plenty of questions about how the new property search engine will operate in the Australian market. So propertyportalwatch.com got in touch with Nestoria co-founder Ed Freyfogle to find out what nestoria.com.au offers, and why he thinks it will succeed.
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Nestoria Launches in Australia
March 30, 2010 by Alice Allan · 1 Comment
The Australian version of Nestoria – nestoria.com.au – is now live, offering home hunters the ability to search property for sale and rent across the country.
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Portable Real Estate Listings — but With a Difference
March 27, 2010 by Simon Baker · Leave a Comment
The following article appeared in the NY Times about augmented reality (or layaring) and its usage in the online real estate market. The author was R. Scott Macintosh. Here is a link to the original article.
Open the mobile phone application offered by a French real estate agency and point your phone at a building along the Champs-Élysées or some other street in Paris. Within seconds, you will see the property’s value per square meter, superimposed over a live image of the building streamed through the phone’s camera.
Speed and convenience delivered with the aim of a smartphone. Could this be the new frontier of on-demand property search?
It depends whom you ask.
New Social Tool for Aussie Agents
March 24, 2010 by Alice Allan · 2 Comments

With the importance of social media for real estate agents becoming clearer by the day, the team at Classified Ad Ventures (owner of propertyportalwatch.com) have come up with a new social tool to help Australian agents: SOBOX.
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New Director and Chairman for IPGA
February 5, 2010 by Alice Allan · Leave a Comment

IPGA Ltd, the company behind the iproperty.com family of portals, has announced a number of changes to the composition and structure of its Board of Directors.
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REA Senior Manager Joins IPGA
January 18, 2010 by Alice Allan · 8 Comments
IPGA Ltd, the company behind the iproperty.com family of portals, has announced the appointment of Shaun Di Gregorio as its new CEO.
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