Last Chance for Property Portal Watch Workshop
January 6, 2010 by Simon Baker · 2 Comments
The Property Portal Watch Workshop is on next Tuesday in New York. This event brings together the owners and operators of market leading property portals to discuss the key issues facing their businesses.
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Join the Leaders at the Property Portal Watch Workshop
December 15, 2009 by Simon Baker · 1 Comment
The free Property Portal Watch Workshop in New York is only 1 month away. This workshop brings together property portal leaders from around the world to discuss the key issues facing their businesses and the industry in general. Of course, Google is bound to be a hot topic of discussion.
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Register for Property Portal Watch Workshop and Enter Draw for Free Inman Tickets
November 19, 2009 by Simon Baker · Leave a Comment
There are only 2 days left to enter the draw for one of 15 free tickets to the Inman News’ Real Estate Connect conference in New York from the 13th – 15th January 2010. To be in the draw for these free tickets, all you have to do is register to attend the Property Portal Watch Workshop on Tuesday 12th January – the day before Real Estate Connect.
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Join the Leaders at the Property Portal Watch Workshop
November 17, 2009 by Simon Baker · Leave a Comment
What do immoscout24.de, seloger.fr and funda.nl have in common?
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Property Portal Watch Workshop is On Again in NYC
November 7, 2009 by Simon Baker · Leave a Comment
The highly successful Property Portal Watch Workshop is on again. We have teamed with the folks at Inman News to hold our third workshop on the 12th January 2010, just prior to the Real Estate Connect conference in New York, at the Marriott Marquis Times Square.
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It’s All About the Leads
October 14, 2009 by Simon Baker · 4 Comments
Property portals around the world are famous for talking up their numbers. Almost every week we receive press releases claiming one of two things – a portal is bigger or faster than everyone else in their market. The bigger claim is almost always followed by a Unique Browser, page view or visitor number while the faster claim is followed by some percentage growth between two arbitrary dates. This approach is reminiscent of newspapers touting circulation and readership.
While these are interesting, they are not that relevant outside of the industry and probably not that relevant to the people that matter most, the advertiser. They are measuring the inputs and not the outputs. What portals should be talking about is the number of leads they generate for the advertiser. This is the true measure of effectiveness. The problem is most portal sites just don’t know how many leads they really generate.
Top 10 Cool New Online Applications
August 6, 2009 by Simon Baker · 2 Comments
I am here at the Inman Connect conference in San Francisco. 1,500 people from around the world have descended on San Francisco to learn the latest in online technology and how it applies to real estate.
One of the first presentations was from Brian Boreo who told the 1,500 strong crowd about his top 10 cool new online tools to help any business.
Here they are …
Google Real Estate – Hot Topic at Property Portal Watch Workshop
July 13, 2009 by Simon Baker · 2 Comments
The recent launch of Google Real Estate in Australia, the US and New Zealand has led to hot discussion amongst commentators, property portals and the industry. Questions are being raised on what the real impact will be for property portals around the world. As it looks like Google Real Estate will soon launch in UK and Germany, the discussion will just get hotter.
The question on whether Google is a threat or perhaps an opportunity to leverage will be a hot topic of discussion at the Property Portal Workshop on August 4, in San Francisco
It is a rare opportunity to be able to discuss this and other vital issues facing property portals with more than 50 portal operators from all over the world already registered – don’t miss out on being part of it!
A quote from one attendee at the NYC workshop
The workshop was very important, giving me the opportunity to meet with other world portal owners. .. there was a good open forum to discuss and opionionate things openly. I think all portal owners took things away with them which can only be healthy for the real estate industry. Trevor Mealham INEA (The Independent Network of Estate Agents), UK
The Workshop is FREE to Inman Connect attendees and if you haven’t registered we have secured a fantastic rate of US$249 (normally US$900)
If you are interested in attending this important workshop for Property Portal Operators or have any queries, email info@propertyportalwatch.com and we will provide you with details on how to take advantage of this special rate.
For more information on the Property Portal Workshop go to Property Portal Watch SFO Workshop. 4th August
For more information on Inman Conference go to Inman Connect SFO 5th – 7th August
We look forward to seeing you in San Francisco
Google – Friend or Foe?
April 29, 2009 by Simon Baker · 9 Comments
Whether we like it or not, Google is a powerful force on the internet and for most businesses, they are a key driver of traffic. Many portal sites around the world receive more than 30% of their traffic from searches done on Google. Therefore, it is not surprising that property portals around the world are asking the same question – is Google a real threat to my business? What these property portals fear most is that Google will openly compete with them in providing listing advertising for agents – thus making the portals almost irrelevant.
We see this concern in the survey results we have on Property Portal Watch in which 50% of respondents believe that Google can replace property portals or will strongly compete with them.
Therefore is Google really a threat for property portals or will it continue to be a friend and drive traffic?
Property Portal Watch Workshop is on Again!
April 28, 2009 by Simon Baker · Leave a Comment
Once again Property Portal Watch has teamed with the folks at Inman to bring you the second Property Portal Watch Workshop. This day long free session will be held on the 4th August in San Francisco – the day before the Inman Conference. This free workshop brings together the management teams of property portals from around the world to talk about the hottest issues facing property portals today.
The first edition of the workshop was successfully held in New York in January this year. That session brought together 50 people from 13 countries representing 33 different portals. As one attendee said “the property portal workshop last monday was by far the best part of the [Inman] conference.”
Once again we have a limited number free tickets to the Inman Connect conference for those attending the Property Portal Watch Workshop.
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