Are Agents Getting More Value from rightmove?
November 16, 2008 by Simon Baker · 3 Comments
While advertisers on rightmove.co.uk have been decreasing, the number of enquiries has been increasing thus providing those advertisers who continue to use rightmove.co.uk with more 20% more leads per month than the same time last year.
Traffic to UK Property Portal Sites (Sep 2008)
November 5, 2008 by Simon Baker · 2 Comments
The ComScore numbers are out for September 2008. propertyfinder.com and zoopla.co.uk were the big winners with propertyfinder.com moving back into second place with findaproperty.com slipping to third place and zoopla.co.uk increasing traffic by 32% month on month.
The big losers were primelocation.com that slipped futher behind big broter findaproperty.com and propertyfinder.com, thinkproperty.com that slipped 20% and the much hyped globrix.com that also slipped 21% and is now the 17th most visited property portal site in the UK.
| Sep-08 | Aug-08 | Change | |
| Real Estate | 7,719 | 7,572 | 1.9% |
| RIGHTMOVE.CO.UK | 2,431 | 2,400 | 1.3% |
| PROPERTYFINDER.COM | 1,308 | 1,123 | 16.5% |
| FINDAPROPERTY.COM | 1,201 | 1,304 | -7.9% |
| PRIMELOCATION.COM | 824 | 929 | -11.3% |
| NESTORIA.CO.UK | 473 | 508 | -6.9% |
| UKPROPERTYSHOP.CO.UK | 371 | 377 | -1.6% |
| HOMESANDPROPERTY.CO.UK | 348 | 321 | 8.5% |
| ZOOPLA.CO.UK | 345 | 261 | 32.2% |
| HOMESONVIEW.CO.UK | 337 | 300 | 12.2% |
| THINKPROPERTY.COM | 330 | 414 | -20.2% |
| HOTPROPERTY.CO.UK | 279 | 296 | -5.7% |
| OURPROPERTY.CO.UK | 261 | 232 | 12.7% |
| FISH4HOMES.CO.UK | 210 | 214 | -1.9% |
| GLOBRIX.COM | 200 | 253 | -21.0% |
Source: ComScore MediaMetrix September 2008
Comparison of Listed Stocks (Oct 08)
November 5, 2008 by Simon Baker · Leave a Comment
In this month’s comparison we can see that the down turn in the global market is continuing to have an impact on the listed property portal sites with most seeing their share prices down month on month. The companies with a the biggest decline were move.com, loopnet.com, rightmove.co.uk and entreparticuliers.fr. Some of these sites hit 12 month lows.
One site to buck the trend was seloger.fr in France who recorded a 14% share price increase following the announcement of its financial performance for the first 9 months of the year.
Finally, it should be noted that while the share prices decrease for these companies, the underlying fundamentals continue to improve as they are mostly market leaders and they continue to have revenue increases while maintain strong margins.
The remainder of the article looks at the overall month on month changes in share price, market cap and the key ratios.
Comparison of Listed Stocks (Sep 08)
October 9, 2008 by Simon Baker · Leave a Comment
In this month’s financial comparison we can see that the down turn in the global market is having an impact on the listed property portal sites with their share prices down month on month. The companies with a the biggest decline were move.com, seloger.fr, rightmove.co.uk and entreparticuliers.fr. Some of these sites hit 12 month lows.
It should also be noted that the movement in currencies has impacted the REA Group as the Australian dollar falls against the US$.
Finally, it should be noted that while the share prices decrease for these companies, the underlying fundamentals continue to improve as they are mostly market leaders and they continue to have revenue increases while maintain strong margins.
The remainder of the article looks at the overall month on month changes in share price, market cap and the key ratios.
Traffic to UK Property Portal Sites (Aug 2008)
September 18, 2008 by Simon Baker · 8 Comments
The ComScore numbers are out for August 2008 and all sites are down month on month and more importantly year on year. rightmove.co.uk continues to be the stand out leader in the market with 2.4m UV’s with findaproperty.co.uk in second place with 1.3m UV’s and propertyfinder.com in 3rd place with 1.1m UV’s.
| Unique Visitors | Aug-08 |
| Real Estate Category | 7,572 |
| RIGHTMOVE.CO.UK | 2,400 |
| FINDAPROPERTY.COM | 1,304 |
| PROPERTYFINDER.COM | 1,123 |
| PRIMELOCATION.COM | 929 |
| NESTORIA.CO.UK | 508 |
| THINKPROPERTY.COM | 414 |
| UKPROPERTYSHOP.CO.UK | 377 |
| HOMESANDPROPERTY.CO.UK | 321 |
| HOMESONVIEW.CO.UK | 300 |
| HOTPROPERTY.CO.UK | 296 |
| ZOOPLA.CO.UK | 261 |
| GLOBRIX.COM | 253 |
| OURPROPERTY.CO.UK | 232 |
| FISH4HOMES.CO.UK | 214 |
Source: ComScore MediaMetrix August 2008
However, deeper analysis of the top three sites shows that although the UV gap may not be much, the frequency, total visits, total minutes, and page impression gap is much larger with rightmove.co.uk having over 6 times the number of page impressions as second placed findaproperty.co.uk. In fact rightmove.co.uk alone accounts for over 40% of all page impressions from UK real estate sites.
Traffic to Australian Property Portal Sites (Aug 2008)
September 9, 2008 by Simon Baker · 1 Comment
Nielsen NetRatings recently released it figures for the Australian residential property portal market for August 2008.
The results show that realestate.com.au continues to be the dominant player in the Australian market with 4.2m unique browsers in August compared to the number 2 player in the market, domain.com.au that had only 1.9m unique browsers.
71% of people looking at the Australian real estate market at least looked at realestate.com.au while 32% at least looked at domain.com.au. Note: browsers of the real estate category do look at more than one site.
Traffic to UK Property Portal Sites (July 2008)
September 3, 2008 by Simon Baker · 3 Comments
The July 2008 ComScore numbers for Unique Visitors to UK property portal sites shows that rightmove.co.uk continues to be the most popular site in the UK as it has been for many a year.
What is interesting is that the propertyfinder network (propertyfinder.com, hotproperty.co.uk, and ukpropertyshop.co.uk) reaches a combined (de-duplicated) audience of 1.6m - and ahead of findaproperty.co.uk and primelocation.com. If you break the propertyfinder.com network into its 3 sites - then propertfinder.com had 1.2m UV’s, ukpropertyshop.co.uk had 436k UV’s, and hotproperty.co.uk 315k UV’s.
Anyway you cut it, the “big 4″ continue to have the lions share of the UK online real estate market as they have for the last 5+ years. We hear much about new entrants and the free to list, pay to upgrade model, however these site still struggle to match the big 4 in traffic no matter how much they spend on marketing.
Monthly Comparison of Listed Property Portal Stocks (August 2008)
September 2, 2008 by Simon Baker · 1 Comment
Each month I will publish analysis of the listed property portal companies around the world. The analysis will look at the month on month share price performance, the overall changes versus 12 month share price highs and lows, and the implied EBITDA, Revenue and Net Profit multiples.
To date, the known listed property portal companies are:
Move Inc, NASDAQ: MOVE
Loopnet, NASDAQ: LOOP
Rightmove Plc, LON: RMV
REA Group, ASX: REA (Overview)
Seloger, EPA: SLG
Entreparticuliers, EPA: ALENT
IPGA, ASX: IPP
HouseValues, NASDAQ: SOLD
This article covers monthly share price movements, movement in market cap, share price comparison to 52 week highs and lows, and revenue, ebitda and net profit multiples.
realtor.com Reports Strong Month on Month Traffic Growth
August 29, 2008 by Simon Baker · 1 Comment
Earlier this week Move Inc, the owner of realtor.com, reported that they had strong month on month growth in their traffic to the realtor.com site.
According to ComScore Media Metrix, the realtor.com site had a increase in traffic of 29% from June to July and that the overall time spent on the site increased by 26%. I am not sure whether they are referring to total minutes on site or average session duration. If it is total minutes on site, then of course that will increase in line with an increase in the number of people visiting the site.
Now I dont put much credibility in month on month growth in traffic purely because it can be affected by so many variables:
- June has 30 days while July has 31 days
- June may have more public holidays than July
- An extensive Pay Per Click campaign may have been run in July to bolster traffic numbers
- A new content distribution deal may have been launched
- Even the underlying panel data or the methodology may have changed during the period
What is more important is to look at year on year growth for the business using comparable months. Luckily the Move Inc guys also reported the growth of realtor.com on a year on year basis.
Top US Portals in July 2008 vs August 2007
August 28, 2008 by Simon Baker · Leave a Comment
When looking at the performance of property portal sites in a market, you often look at a point in time and try to draw some conclusions or you may look at two adjacent months. However to really get a feeling for movement in the consumer views of a market, it is more important to look at the movement over a longer period of time.
Therefore below are the Hitwise visits market share numbers for the top US residential property portal sites for August 2007and July 2008.
You can make some interesting observations:
- Realtor.com has slipped significantly, losing 2.07% of visits to property sites or 22% of its traffic.
- Yahoo real estate has been a big mover increasing market share by 1.16%
- Zillo.com and Ziprealty.com also were strong movers
- Trulia entered the top 10 over the period
- Realtytrac decreased significantly over the time, losing 2.67%
So what does it mean?
Firstly, although realtor.com continues to be the clear market leader, they are coming back to the pack and the challenge will be to continue to drive traffic to the site. Perhaps a stronger focus on SEO is required.
Secondly, Yahoo, Zillow and Trulia are doing the right things in their approach to growing traffic to their sites. It would be interesting to see the frequency of visits during the period to get a feeling for for brand loyalty.
Finally, visits to realtytrac have dropped off either due to a decrease in interest in the foreclosure market or as a result of the the content distribution deals they have done, people are looking at foreclosure market information from realtytrac.com on other sites.
Loading ...
