Poll Results: Leads, Not Uniques
December 3, 2009 by Alice Allan · 3 Comments
After discussing the importance of lead measurement recently, propertyportalwatch.com asked readers what they see as the most important measure for a property portal.
The results are now in, and we found an overwhelming number of readers – 67 percent in fact – think the number of leads generated by a property portal is its most important measure.
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Top 25 Revenue Generating Portals
September 28, 2009 by Simon Baker · 7 Comments
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The true test of a leading portal site is not how many unique visitors or visits its receives but its ability to convert that traffic into revenue and eventually profit. The team at Classified Ad Ventures (owner of Property Portal Watch) has scoured the world and put together a list of the top 25 revenue generating property portal sites.
The top five sites are all market leaders, all generating over US$100m per year, and all profitable. The highest revenue generating site is immoscout24.de in Germany followed closely by realtor.com in the US. Rounding out the top 5 is soufun.com.cn in China, realestate.com.au in Australia and rightmove.co.uk in the UK.
Changes for UK Overseas Investors
May 14, 2009 by Alice Allan · Leave a Comment
British investment in the overseas property market is changing with the impact of the global financial crisis. UK investors are now looking to buy in different countries and revising their budgets in line with the decreased value of the British pound.
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IPGA Delivers Strong Revenue Growth
March 12, 2009 by Simon Baker · 5 Comments
The Australian stock exchange listed IPGA has just announced A$4.3m in revenues and A$719k in losses for the 2008 calendar year. This is a significant growth over CY2007, in which the company delivered A$676k in revenues and a slight profit of A$23k. IPGA owns and operates seven portal sites throughout Asia, most operating under the iproperty brand. While on the surface these look like strong results, the company had an annual operating cash outflow of A$1.4m and now has cash reserves of around A$1.4m. What is the next year likely to look like for IPGA?
Rightmove Delivers Great Results As the Business Slows
February 28, 2009 by Simon Baker · 2 Comments
The Rightmove full year 2008 results show a year on year increase in revenues of 30.6% from £56.7m to £74m. In addition, they also increased profit by 36.8% from £18.6m to £25.5m. The underlying profit margin increased slightly from 33% to 34%. On the surface, these look like fantastic results, especially given the underlying market conditions. However closer analysis shows that the business will face some more challenging times in during 2009.
REA Group Announces 47% Net Profit Growth but No Dividend
February 25, 2009 by Simon Baker · 16 Comments
The REA Group today announced $11.4 million in first half profits, a year on year growth of 47%. Underlying this growth in profit was a year on year growth in revenues of 28% to $91.3 million. The key driver of this growth continues to be the Australian business, which delivered a 26% year on year increase in revenues and a 40% increase in EBITDA. However, while operating cash flow was $10.2 million, the Directors again failed to declare a dividend.
While on the surface these look like strong results, especially given the economic environment, a closer look reveals that revenue growth appears to be slowing. The business may be in for a tough second half of 2009.
SeLoger Delivers 25% Revenue Growth but Contracts in Q4
February 17, 2009 by Simon Baker · 1 Comment
SeLoger, France’s largest and most popular property portal, has just released its revenue numbers for the 2008 financial year ending December 30. Overall revenues were up 25% year on year to EUR 71.7 million. In addition the business confirmed that it would deliver an EBITDA of between EUR 36 million and EUR 37 million. However, further analysis of the numbers showed that the business suffered a decline in the December quarter – lead by a sharp decline in revenues from its core business of sales of classified ads in the Paris region. What does this all mean for 2009?
Are Agents Getting More Value from rightmove?
November 16, 2008 by Simon Baker · 4 Comments
While advertisers on rightmove.co.uk have been decreasing, the number of enquiries has been increasing thus providing those advertisers who continue to use rightmove.co.uk with more 20% more leads per month than the same time last year.
Traffic to UK Property Portal Sites (Sep 2008)
November 5, 2008 by Simon Baker · 2 Comments
The ComScore numbers are out for September 2008. propertyfinder.com and zoopla.co.uk were the big winners with propertyfinder.com moving back into second place with findaproperty.com slipping to third place and zoopla.co.uk increasing traffic by 32% month on month.
The big losers were primelocation.com that slipped futher behind big broter findaproperty.com and propertyfinder.com, thinkproperty.com that slipped 20% and the much hyped globrix.com that also slipped 21% and is now the 17th most visited property portal site in the UK.
| Sep-08 | Aug-08 | Change | |
| Real Estate | 7,719 | 7,572 | 1.9% |
| RIGHTMOVE.CO.UK | 2,431 | 2,400 | 1.3% |
| PROPERTYFINDER.COM | 1,308 | 1,123 | 16.5% |
| FINDAPROPERTY.COM | 1,201 | 1,304 | -7.9% |
| PRIMELOCATION.COM | 824 | 929 | -11.3% |
| NESTORIA.CO.UK | 473 | 508 | -6.9% |
| UKPROPERTYSHOP.CO.UK | 371 | 377 | -1.6% |
| HOMESANDPROPERTY.CO.UK | 348 | 321 | 8.5% |
| ZOOPLA.CO.UK | 345 | 261 | 32.2% |
| HOMESONVIEW.CO.UK | 337 | 300 | 12.2% |
| THINKPROPERTY.COM | 330 | 414 | -20.2% |
| HOTPROPERTY.CO.UK | 279 | 296 | -5.7% |
| OURPROPERTY.CO.UK | 261 | 232 | 12.7% |
| FISH4HOMES.CO.UK | 210 | 214 | -1.9% |
| GLOBRIX.COM | 200 | 253 | -21.0% |
Source: ComScore MediaMetrix September 2008
Comparison of Listed Stocks (Oct 08)
November 5, 2008 by Simon Baker · 1 Comment
In this month’s comparison we can see that the down turn in the global market is continuing to have an impact on the listed property portal sites with most seeing their share prices down month on month. The companies with a the biggest decline were move.com, loopnet.com, rightmove.co.uk and entreparticuliers.fr. Some of these sites hit 12 month lows.
One site to buck the trend was seloger.fr in France who recorded a 14% share price increase following the announcement of its financial performance for the first 9 months of the year.
Finally, it should be noted that while the share prices decrease for these companies, the underlying fundamentals continue to improve as they are mostly market leaders and they continue to have revenue increases while maintain strong margins.
The remainder of the article looks at the overall month on month changes in share price, market cap and the key ratios.
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