rightmove.co.uk’s latest ad campaign is about to hit UK TV screens, focusing on the relationship the British public have with the top property portal.
The TV campaign, which carries the tagline “Britain moves with Rightmove,” will screen during shows such as 10 O’Clock live and Grand Designs, and will go on to be shown in a range of high-profile slots including the UEFA Champions League and Britain’s Got Talent.
Two 30-second ads will start screening today, with further versions to be screen later in the year. rightmove.co.uk director Miles Shipside says the ads will remind the public of all the ways they can connect to the portal.
“Britain moves at rightmove.co.uk in many ways, from our highly successful website to award-winning iPhone app,” says Shipside. “This latest advert captures the way that rightmove.co.uk has become firmly engrained with the British public as their place for all things property.”
rightmove.co.uk is currently the ninth most visited website in the UK, according to Hitwise figures. The portal’s 2010 TV ad push was based on a safari theme, and rightmove.co.uk claims that September screenings of these ads resulted in a record week in terms of market share of page impressions.