New comScore figures released by UK portal zoopla.co.uk show rightmove.co.uk has the biggest share of the market, but zoopla.co.uk registered the most year-on-year growth.
The February comScore figures line up with Nielsen’s latest ranking, which had rightmove.co.uk in first place in terms of unique visitors followed by zoopla.co.uk, findaproperty.com and then primelocation.com:
1. rightmove.co.uk: 5,899,000 unique visitors
2. zoopla.co.uk: 2,908,000
3. findaproperty.com: 2,830,000
4. primelocation.com: 1,675,000
December comScore figures released by findaproperty.com showed the portal had 2.04 million unique visitors, while zoopla.co.uk registered 1.64 million.
In terms of year-on-year growth rate, zoopla.co.uk tops comScore’s list:
1. zoopla.co.uk: 117 percent
2. rightmove.co.uk: 59 percent
3. findaproperty.com: 45 percent
4. primelocation.com: 33 percent
When it comes to relative market share, rightmove.co.uk is still in front, while findaproperty.com is just behind zoopla.co.uk:
1. rightmove.co.uk: 44 percent
2. zoopla.co.uk: 22 percent
3. findaproperty.com: 21 percent
4. primelocation.com: 13 percent
So far this year, zoopla.co.uk has bought houseprices.co.uk, launched a listing archive and Android app, relaunched homes24.co.uk, and hired the former managing director of match.com and former sales director of findaproperty.com parent company The Digital Property Group.
Meanwhile, rightmove.co.uk is currently in talks to add broadband speeds to its listings, and has just upgraded its new homes section. Since January, the portal has hired a new managing director, launched rightmoveplaces.co.uk in beta, and reported a 26 percent year-on-year increase in revenue to £81.6 million.
Things have been quieter at findaproperty.com and primelocation.com, however findaproperty.com’s iPhone app did make it onto the Sunday Times top 500 apps list, and the portal also registered its highest ever daily number of visitors in January.
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To be fair rightmove’s reason for increasing revenue is by driving up prices, not from new business. I end up paying them more than I pay myself some months!