Market-leading German property portal immobilienscout24.de has launched its latest advertising campaign, appealing to home hunters with the slogan “imagination rules the world.”
The portal explains that this latest campaign encompasses TV, print and online, and promotes immobilienscout.de’s financing and relocation services as well as its residential and commercial real estate search. The YouTube version of the ad can be viewed below:
immobilienscout24.de ran two similar ad campaigns in August and January 2009. The cross-promotion formula appears to be working to help the portal maintain its lead – it reported a record high of over 4.6 million unique visitors in January and another record of 5.19 million in August.
immobilienscout24.de’s most recent move was to release applications for iPad and Facebook.