UK property portal zoopla.co.uk has raised £3.25 million in funding, which it says it plans to use on another TV marketing push.
zoopla.co.uk explains that this funding consists of £1.75 million of new equity finance from existing shareholders, led by venture capital firms Atlas Venture and Octopus, together with a £1.5 million debt facility from Silicon Valley Bank, the commercial banking division of SVB Financial Group.
The portal ran its first national TV advertising campaign earlier this year and says it will return to the small screen in January with a further campaign across ITV, Channel 4, Channel 5 and the Sky digital channels.
zoopla.co.uk claims that it has now become one of the UK’s top three property portals, attracting over 5 million visitors per month and delivering over 10 leads per minute to estate agents and house builders.
“zoopla.co.uk is fast becoming the website of choice for anyone interested in the UK property market – whether searching for their next home or simply researching the market,” says Fred Destin, Partner at Atlas Venture. “Alex and his team are passionate about delivering the leading online property experience to the consumer and being the best online marketing partner to the industry and we will continue to back them all the way.”
Advertising Partner
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Hmm
wonder what the valuation is now?
Probably wants to grow their market share before floatation, which is what will happen at some point in the near future…