zoopla.co.uk Partners Up and Campaigns

zoopla.co.uk has added two new partners to its listing distribution network and hired two advertising agencies to drive an upcoming multi-million pound campaign. The news comes as rightmove.co.uk touts its latest advance in the UK search rankings.

zoopla.co.uk’s listings will now be added to eBay and Gumtree in new “agent listing” sections. eBay will display sale and rental listings, while Gumtree will display only sale listings.

These two websites add to a distribution list that includes MSN, Yahoo, TalkTalk, Sky, Virgin Media, UpMyStreet and Guardian. zoopla.co.uk says this means its agents now have the opportunity of being seen by over 73 percent of all UK website users monthly, which it claims is “a far higher figure than any other portal.”

zoopla.co.uk is also planning to launch a multi-million pound advertising campaign later this year, and has hired two agencies to plan and develop it. Former Coca-Cola advertiser Vizeum has been appointed to handle media planning and buying, while VCCP, which has previously worked for Microsoft, will be in charge of the creative development of the campaign.

Meanwhile, Google Insights data from rightmove.co.uk show “rightmove” recently became a more popular search term than “property”.

Google Insights scales search request data and provides it with an overall popularity score. “Rightmove” started 2010 with a score of 71 compared to a score of 89 for “property”. For the week ending 22 May, “Rightmove” ended with a score of 98, while “property” had 94. rightmove.co.uk says it also beat out all other related terms including “properties”, “homes”, and “houses”.

“As well as our top score for search popularity, our overall site traffic has had a record breaking year, showing that when the UK public thinks of property they look for rightmove.co.uk,” said Miles Shipside, the portal’s commercial director.

1. nestoria.co.uk Partners With gumtree.com

   UK property search engine nestoria.co.uk has announced that listings from local classifieds website gumtree.com are now searchable on its website....

2. zoopla.co.uk Still in Second Place

   Joining the many property websites reporting strong traffic figures recently, UK portal zoopla.co.uk says it saw an average of 1.1 million unique visitors per month in 2009, which is an increase of 229 percent over 2008. zoopla.co.uk also says page views were up 269 percent last year to 154 million, and property searches were conducted at a rate of one every 0.46 seconds. In an effort to increase on that figure, the portal has just added keywords to its property search criteria. But the figures zoopla.co.uk is most interested in are Nielsen’s unique visitor numbers for December 2009....

3. zoopla.co.uk Grows 25% in July

   A statement from UK property portal and property information website, zoopla.co.uk, reveals that their audience growth figures for July were 25 percent higher than June. ...

4. zoopla.co.uk Reports More Growth

   Overall audience figures for UK property websites were up 10.4 percent in March compared to February according to Nielsen, and one website in particular is celebrating: zoopla.co.uk. Following on from its recent claim to the "fastest growing" title - a claim echoed by The Digital Property Group - zoopla.co.uk has released Nielsen figures that show 28.8 percent month-on-month growth in March....

5. zoopla.co.uk Claims Second Place

   UK portal zoopla.co.uk has released its first set of audience figures since integrating with propertyfinder.com, hotproperty.co.uk, and thinkproperty.com, and the results have it in the number two spot. The Nielsen figures quoted by zoopla.co.uk have November traffic at rightmove.co.uk at 2,614,000 unique visitors. zoopla.co.uk follows with 1,126,000 unique visitors, primelocation.com had 976,000, findaproperty.com had 948,000, and vebra.com came in fifth place with 732,000....