US rental apartments portal mynewplace.com has launched a new guaranteed cost-per-lease program.
The portal says that any client whose average cost-per-lease exceeds US$275 will now receive a credit to their mynewplace.com account.
“We examined more than 200,000 rental records from a large cross section of existing clients for a full year and determined mynewplace.com can consistently deliver an average cost-per-lease of less than $275,” said John Helm, the portal's founder and CEO.
“This new program doesn’t affect our existing lead-based pricing structure and in fact it delivers greater peace of mind to our eligible clients that mynewplace.com delivers the most qualified leads possible to meet our guarantee.”
To participate in the program, clients are required to list a minimum of 20 properties continuously with mynewplace.com for one full year, and to provide renter data at the end of the 12 month term.
Along with this new price guarantee, mynewplace.com has recently upgraded its RentEngine listing syndication service, adding a new Listing Builder and tracking dashboard with in-depth trending reports.
The portal says this upgrade delivers detailed information about each post, its title, when it was posted, what template was used, and the response in order to establish online marketing best practices.
mynewplace.com has previously made it to the number 10 spot on the Hitwise list of US real estate websites, but fell back to number 11 in May.