iProperty Strong in Singapore, Hong Kong

Following on from iproperty.com.my’s record March figures, two more iProperty Group portals have registered all-time highs in terms of unique visitors and agent sign-ups.

Shaun di Gregorio, the recently-appointed CEO of iProperty parent company IPGA, says iproperty.com.sg saw a record number of unique users in March. The portal’s Google Analytics figures show 280,000 unique visitors and over 600,000 visits – an increase of around 20 percent from February’s total.

“We’re very focused on growing the customer base in Singapore,” di Gregorio explains. “We’ve doubled our sales team and we’re in the middle of quite a comprehensive consumer marketing campaign that involves TV and outdoor advertising.”

Along with the increase in unique visitors, di Gregorio says iproperty.com.sg has also seen a record number of agents joining the website, leads delivered to agents, and searches performed by property hunters. “April is looking even better,” di Gregorio adds.

Di Gregorio goes on to say that gohome.com.hk, iProperty’s Hong Kong portal, also saw a record number of agencies sign up in March.

“We’re in the middle of a testing a site redesign that will improve the consumer interface and agent interface significantly,” he explains. “We’ve been showing the agents the new site and it’s been really well received.”

“We’re also planning a consumer marketing campaign for Hong Kong, and we’ll be announcing three significant distribution deals with local partners when we relaunch the website,” di Gregorio adds.

IPGA recently closed an AUD$2.53 million round of capital raising, and said the funds will be used to “rapidly drive sales and marketing in its three core markets of Malaysia, Singapore and Hong Kong”.

Disclosure: Classified Ad Ventures, the owner of propertyportalwatch.com, also owns a stake in IPGA.

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