Three More Mobile Offerings

smartphones

Three more websites have launched mobile-based offerings over the past few days in an effort to attract property hunters on the move.

To begin with, global classifieds portal Locanto, which expanded to 10 new countries in early February, has launched a beta version of its mobile website.

Locanto, which currently sees 4 million unique visitors per month, says the new mobile version will provide access to listings from 38 countries and over 1,000 major cities.

The New York Times has also jumped into mobile property search with the release of its own iPhone application for apartment hunters. As businessinsider.com reports, the new app has a wide range of features and displays national and international listings as well as New York properties.

Meanwhile, South Africa’s privateproperty.co.za has launched an iPhone app despite what it describes as a “relatively small” iPhone market in the region.

“The iPhone application is part of our mobile strategy, which includes our own Mobi site, pprop.mobi, a java application for all brands of WAP enabled cell phones, and the Vodafone Live property channel,” explains Oliver Manickum, the portal’s product manager.

privateproperty.co.za chairman Justin Clarke believes the mobile market in Africa has the potential to leapfrog the web market.

“Handsets with Internet functionality are spreading around the continent and we believe that 70 percent of web users in Africa will never have access to a computer,” Clarke says. “It is certainly not inconceivable that mobile web search will overtake normal web in the near future.”

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