Nestoria Launches in Australia
March 30, 2010 by Alice Allan
The Australian version of Nestoria – nestoria.com.au – is now live, offering home hunters the ability to search property for sale and rent across the country.
The new search engine was created in partnership with Classified Ad Ventures (owner of propertyportalwatch.com). Nestoria co-founder Ed Freyfogle had this to say about the process of creating nestoria.com.au:
“Australia is a highly-developed real estate market in a growing economy (doing much better than all European markets in the last year). We see Australia as the natural bridge to the growth markets of Asia.
Being a European team based in London, operating in Europe is an achievable challenge, but serving Australia from London is obviously a logistical nightmare. We’re very lucky to be working with CAV. The CAV team has years of experience in online classifieds and brings exactly the detailed local knowledge we need to dive into the Australian market.
Our initial feedback from the market has been very positive and we’ve been able to get a great group of partners on board. Now the hard work of learning from the users begins. Like in all the countries we’ve launched in over the last four years, the service now needs to be fine-tuned as we learn. We welcome all feedback, positive or negative, and look forward to working with our partners to create a compelling service. You can find our more about nestoria.com.au at our blog, or by following us on Twitter.”
Simon Baker, CEO of Classified Ad Ventures, expanded on the nestoria.com.au business model:
“Australia is a global leader in using the Internet to search for property. There are around 25 property portals and franchise group sites serving the market. These sites are our partners. They provide the listings and pay for clicks at a fraction of the cost they pay on Google. We are an entry point for real estate consumers and property portals are the destination.”
nestoria.com.au’s initial launch partners providing daily listings include domain.com.au, realestateworld.com.au, reiwa.com.au, aussiehome.com.au and the franchise group Raine and Horne. More partners are expected to join the service shortly.
Nestoria also operates in the UK, Germany, Spain, and Italy. The search engine has over 60 partners in its European markets and works with a range of media groups.
- The How and Why of nestoria.com.au
The launch of nestoria.com.au at the end of March raised plenty of questions about how the new property search engine will operate in the Australian market. So propertyportalwatch.com got in touch with Nestoria co-founder Ed Freyfogle to find out what nestoria.com.au offers, and why he thinks it will succeed....
- Nestoria Goes Live in France
Property search engine Nestoria has now added France to the list of countries it covers with the launch of nestoria.fr. This takes Nestoria's coverage to a total of six countries: five in Europe and the company's Australian offering, which went live earlier this year....
- Nestoria Moves Downunder
Having already conquered the UK, Spain, Germany and Italy, property search engine Nestoria has set its sights a little further away - on Australia....
- Interview with Ed Freyfogle – nestoria.co.uk
This week propertyportalwatch.com speaks to Ed Freyfogle, about where nestoria.co.uk fits into the property portal jigsaw puzzle and what challenges might be ahead for the property search engine and the UK market. ...
- nestoria Partnership with The Telegraph
UK property search engine nestoria.co.uk has signed a deal with leading UK newspaper, The Telegraph. ...
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[...] Congrats to the team down under at Nestoria Written by Mike Carter on March 30, 2010 Looks like the march goes on for Ed, Javier and the team. Nestoria is now available in Australia. [...]