Two Property Sites Relaunch

US portal apartmentfinder.com and UK search engine accommodation2let.co.uk have both been relaunched over the past week.

apartmentfinder.com, which launched an iPhone application in December, says the release of version 5.0 has had a huge impact on leads.

“[O]ur e-mail lead conversion rate more than doubled, and we experienced 235 percent improvement in advertiser URL click-through conversion and a 49 percent increase in lead generation, creating more high-quality leads for our customers during an especially challenging time in the business cycle,” said apartmentfinder.com president Marcia Bollinger.

Key features of the apartmentfinder.com redesign include the addition of nearby apartments to listing details pages and a cleaner layout to drive visitors’ focus directly to listings. apartmentfinder.com says it has also ramped up its investment in print by adding 21 new chains in 65 markets for over 1,150 new locations.

In the UK, rentals search engine accommodation2let.co.uk has released its second version after a complete rebuild. The website says ease of use was the main goal from both the user and agent perspective.

accommodation2let.co.uk is now offering agents unlimited property uploads on a pay per genuine lead basis or monthly fee model. The search engine is part of the UK Property Lets Limited Group, which includes offices2let.com and studentpropertylets.co.uk.

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