A Different Story from comScore

January traffic data from comScore still puts The Digital Property Group’s portals in second place in the UK, but it tells a slightly different story to the one we’re used to seeing in the US.

A statement from TDPG says UK market leader rightmove.co.uk had 3.93 million unique visitors for the month, which is up from its December total of 2.62 million. The de-dupicated total for TDPG’s network of websites – primelocation.com, findaproperty.com, globrix.com, and findanewhome.com – is put at 3.78 million.

comScore has zoopla.co.uk, which has previously claimed second place amongst UK property portals, at a total of 1.72 million unique visitors. This is still up from the total of 992,000 seen in December. zoopla.co.uk has just held its first online auction, and says it has had over 75,000 visitors to the new auction section and more than 1,000 potential buyers register.

Meanwhile, in the US, comScore has the homes.com and forrent.com network at number three in the market, ahead of zillow.com.

According to figures released by homes.com, comScore’s top five US real estate websites for January were the Move network, realestate.yahoo.com, the homes.com and forrent.com network, zillow.com, and realestate.msn.com.

This ranking is very different to the list produced by Hitwise for January, which has zillow.com at number three, homes.com at number seven, and realestate.msn.com at number nine. forrent.com is well down the list at number 17.

If nothing else, the differences between these rankings reveal just how much variance there can be between the conclusions of two web analytics companies, depending on their methods of measurement and the way they classify and group websites.

1. Hitwise vs Comscore

   The latest Hitwise top 20 rankings for real estate websites in the US were announced earlier this week. We compare them to the ComScore rankings....

2. ComScore Global Top 10 Players

   We often report on the market leaders in each region, but who leads the global real estate race for web traffic?...

3. comScore UK Top 10

   Over the past month many UK portals have claimed to have experienced a rapid rise in visitor numbers, web traffic and the amount of interest in their listings. In light of this we thought it would be interesting to look at some figures....

4. homes.com Reports More Records

   US real estate portal homes.com has been reporting record-breaking figures since late last year. In November its traffic was up 88 percent over the previous year, and in January the portal stated its listings increased by over 2 million during the course of 2009, which is almost double what it had in 2008. Now, homes.com says over 5.5 million home buyers visited the website in January, which is an all-time monthly visitor record. ...

5. And The Fastest Growing UK Portal Is…

   zoopla.co.uk has compiled a list (which it tops) of the fastest growing UK property portals. But what does it all mean?...