zoopla.co.uk Still in Second Place

Joining the many property websites reporting strong traffic figures recently, UK portal zoopla.co.uk says it saw an average of 1.1 million unique visitors per month in 2009, which is an increase of 229 percent over 2008.

zoopla.co.uk also says page views were up 269 percent last year to 154 million, and property searches were conducted at a rate of one every 0.46 seconds. In an effort to increase on that figure, the portal has just added keywords to its property search criteria.

But the figures zoopla.co.uk is most interested in are Nielsen’s unique visitor numbers for December 2009. After integrating with propertyfinder.com, hotproperty.co.uk, and thinkproperty.com in November, zoopla.co.uk quoted Nielsen numbers that showed it was the second most popular UK property portal after market leader rightmove.co.uk. Nielsen’s December figures reveal the same ranking, even though the unique visitors totals are down from those seen in November.

rightmove.co.uk is still in first place with 2,218,000 unique visitors, down from 2,614,000 in November. zoopla.co.uk is next with 1,047,000 unique visitors, down from 1,126,000.

primelocation.com sits in third place with 809,000 unique visitors, followed by findaproperty.com with 747,000 and vebra.com with 469,000. In November, Nielsen put primelocation.com’s total at 976,000, findaproperty.com’s at 948,000, and vebra.com’s at 732,000.

The other websites in Nielsen’s top ten list for December were nestoria.co.uk at number six (442,000 unique visitors), globrix.com at seven (470,000), mouseprice.com at eight (204,000), trovit.co.uk at nine (259,000), and homeswapper.co.uk in 10th place (160,000).

1. TDPG Challenges zoopla.co.uk

   It was only a matter of time until The Digital Property Group (TDPG) challenged zoopla.co.uk's claim to the title of second most popular property portal in the UK. December 2009 figures from comScore released by TDPG today show that while rightmove.co.uk maintains a comfortable lead with 2,622,000 unique visitors for the month - an increase of 36.6 percent since December 2008 - the second most popular property website is TDPG's findaproperty.com with 1,327,000, up 33 percent year-on-year....

2. zoopla.co.uk Claims Second Place

   UK portal zoopla.co.uk has released its first set of audience figures since integrating with propertyfinder.com, hotproperty.co.uk, and thinkproperty.com, and the results have it in the number two spot. The Nielsen figures quoted by zoopla.co.uk have November traffic at rightmove.co.uk at 2,614,000 unique visitors. zoopla.co.uk follows with 1,126,000 unique visitors, primelocation.com had 976,000, findaproperty.com had 948,000, and vebra.com came in fifth place with 732,000....

3. Zoopla Ltd Integrates its Websites

   UK property portal and information website zoopla.co.uk will soon be integrated with propertyfinder.com....

4. zoopla.co.uk Challenges DPG Growth

   zoopla.co.uk is reporting comScore data, collected before the UK portal’s integration with propertyfinder.com, hotproperty.co.uk and thinkproperty.com, that puts its unique visitor numbers up nearly 13.87 percent in October compared to September. zoopla.co.uk’s statement quotes comScore figures that show a 0.57 percent drop in market leader rightmove.co.uk’s unique visitor numbers from September to October, an 11.33 percent drop for Digital Property Group’s findaproperty.com, a 1.09 percent drop at DPG-owned primelocation.com, and a 5.34 percent drop in unique visitors for propertyfinder.com....

5. zoopla.co.uk Ranks Number 5 in UK

   UK property portal and property information website, zoopla.co.uk, has seen its website traffic rise a further 8.43 percent in the past month, according to the latest independent performance results from Nielsen and comScore....