zoopla.co.uk Claims Second Place

UK portal zoopla.co.uk has released its first set of audience figures since integrating with propertyfinder.com, hotproperty.co.uk, and thinkproperty.com, and the results have it in the number two spot.

The Nielsen figures quoted by zoopla.co.uk have November traffic at rightmove.co.uk at 2,614,000 unique visitors. zoopla.co.uk follows with 1,126,000 unique visitors, primelocation.com had 976,000, findaproperty.com had 948,000, and vebra.com came in fifth place with 732,000.

The figures paint a different picture to comScore’s October numbers, collected before zoopla.co.uk’s integration with the other websites in the Zoopla Ltd portfolio.

According to those figures, rightmove.co.uk’s unique visitor numbers were 3,142,000. findaproperty.com saw 1,588,000, primelocation.com had 1,178,000, propertyfinder.com had 1,169,000, and zoopla.co.uk was fifth with 665,000.

Since then, zoopla.co.uk has launched what it calls a “mega-portal” that allows agents to upload to a single platform to expose their listings on websites “powered by” zoopla.co.uk including MSN, Yahoo!, and Virgin.

“2009 was a year in which the portal landscape changed quite dramatically and it is certainly now much clearer to agents than it was twelve months ago where they need to have a presence in order to maximise their brand exposure and leads,” said Alex Chesterman, zoopla.co.uk’s founder and CEO.

zoopla.co.uk was recently named best UK property portal in MetrixLab’s worldwide Website of the Year awards.

1. zoopla.co.uk Still in Second Place

   Joining the many property websites reporting strong traffic figures recently, UK portal zoopla.co.uk says it saw an average of 1.1 million unique visitors per month in 2009, which is an increase of 229 percent over 2008. zoopla.co.uk also says page views were up 269 percent last year to 154 million, and property searches were conducted at a rate of one every 0.46 seconds. In an effort to increase on that figure, the portal has just added keywords to its property search criteria. But the figures zoopla.co.uk is most interested in are Nielsen’s unique visitor numbers for December 2009....

2. zoopla.co.uk Challenges DPG Growth

   zoopla.co.uk is reporting comScore data, collected before the UK portal’s integration with propertyfinder.com, hotproperty.co.uk and thinkproperty.com, that puts its unique visitor numbers up nearly 13.87 percent in October compared to September. zoopla.co.uk’s statement quotes comScore figures that show a 0.57 percent drop in market leader rightmove.co.uk’s unique visitor numbers from September to October, an 11.33 percent drop for Digital Property Group’s findaproperty.com, a 1.09 percent drop at DPG-owned primelocation.com, and a 5.34 percent drop in unique visitors for propertyfinder.com....

3. TDPG Challenges zoopla.co.uk

   It was only a matter of time until The Digital Property Group (TDPG) challenged zoopla.co.uk's claim to the title of second most popular property portal in the UK. December 2009 figures from comScore released by TDPG today show that while rightmove.co.uk maintains a comfortable lead with 2,622,000 unique visitors for the month - an increase of 36.6 percent since December 2008 - the second most popular property website is TDPG's findaproperty.com with 1,327,000, up 33 percent year-on-year....

4. Zoopla Ltd Integrates its Websites

   UK property portal and information website zoopla.co.uk will soon be integrated with propertyfinder.com....

5. zoopla.co.uk Grows 25% in July

   A statement from UK property portal and property information website, zoopla.co.uk, reveals that their audience growth figures for July were 25 percent higher than June. ...