immobilienscout24.de Finds Houses

A study by German Internet research company Hamburg Fittkau & Maass Consulting has revealed that 88 percent of Germans looking for property online use market leader immobilienscout24.de.

The study, which surveyed 21,050 people with Internet access who were looking to move house over the last 12 months, shows approximately 70 percent went online to search for their next home.

The study also revealed the market share of two of immobilienscout24.de’s competitors: 58.3 percent of Germans looking for property online went to immonet.de, while 51. 5 percent went to immowelt.de.

immobilienscout24.de also came out ahead of these competitors in terms of where property seekers actually found their houses. Just 7.2 percent of those surveyed found their new place on immonet.de, while only 5 percent said they found their home using immowelt.de. 34.9 percent found a house using immobilienscout24.de.

immobilienscout24.de, which was recently voted most popular German property website in MetrixLab’s Website of the Year awards, puts its unique visitors numbers at 4 million per month. immonet.de, which was voted best German property website by MetrixLab, says its average total is 1.4 million, while immowelt.de’s unique visitor total was put at 1.7 million in mid-2009.

1. immobilienscout24.de Wins Best Portal

   immoblienscout24.de has picked up an award for best German portal brand. ...

2. immobilienscout24.de Ramps Up Ads

   Leading German portal immobilienscout24.de is launching a cross-media advertising campaign to strengthen brand awareness that will run until the end of January 2010. A statement on the website explains the campaign will run on television channels Pro7, Sat1 and MTV, as well as in print and online....

3. immobilienscout24.de Partners with Loan Portal

   Leading German portal immobilienscout24.de has announced a partnership with loans portal clearing24.de. ...

4. Ads Pay Off for immobilienscout24.de

   A huge TV advertising campaign, coupled with the release of an iPhone application, have pushed immobilienscout24.de's unique user figures to an all-time high. According Nielsen NetRatings figures released by the leading German property portal, over 4.6 million unique users visited immobilienscout24.de in January. Its previous record was 4.4 million in July 2009....

5. New Look at immobilienscout24.de

   Leading German property portal immobilienscout24.de has just launched a new design for its commercial real estate section. According to a statement from the portal, the redesign offers improved navigation, and the areas for property seekers and advertisers have been more clearly separated....