immobilienscout24.de Ramps Up Ads

Leading German portal immobilienscout24.de is launching a cross-media advertising campaign to strengthen brand awareness that will run until the end of January 2010.

A statement on the website explains the campaign will run on television channels Pro7, Sat1 and MTV, as well as in print and online.

The message of the advertisements will be simple: immobilienscouut24.de is Germany’s largest property marketplace where house hunters can be sure to find their new home.

immobilienscout24.de says the new campaign should create more leads for its agents and increase its audience, which it puts above 4 million unique visitors per month.

immobilienscout24.de seems determined to consolidate its leadership position in the German market. The past few months have seen a string of new partnerships and releases at the portal, and it was recently voted best German portal brand.

1. New Look at immobilienscout24.de

   Leading German property portal immobilienscout24.de has just launched a new design for its commercial real estate section. According to a statement from the portal, the redesign offers improved navigation, and the areas for property seekers and advertisers have been more clearly separated....

2. Ads Pay Off for immobilienscout24.de

   A huge TV advertising campaign, coupled with the release of an iPhone application, have pushed immobilienscout24.de's unique user figures to an all-time high. According Nielsen NetRatings figures released by the leading German property portal, over 4.6 million unique users visited immobilienscout24.de in January. Its previous record was 4.4 million in July 2009....

3. immobilienscout24.de Price Increase

   German market leader immobilienscout24.de have announced a price increase. The increase comes at a time when many portals are reconsidering price structures, as agents struggle in a difficult market....

4. immobilienscout24.de Wins Best Portal

   immoblienscout24.de has picked up an award for best German portal brand. ...

5. immobilienscout24.de Finds Houses

   A study by German Internet research company Hamburg Fittkau & Maass Consulting has revealed that 88 percent of Germans looking for property online use market leader immobilienscout24.de. The study, which surveyed 21,050 people with Internet access who were looking to move house over the last 12 months, shows approximately 70 percent went online to search for their next home....