booli.se Listings on Layar

Swedish portal booli.se has joined the ranks of property websites offering an “augmented reality” search with the release of its Layar-based application.

A booli.se blog post explains that iPhone and Android users will now be able to install Layar and see nearby booli.se listings wherever they point their phone.

booli.se has also just added a new “inspiration” section where users can browse through examples of beautiful architecture and interior design.

The number of property portals using Layar to display their listings is growing slowly but surely. Examples now include leading Dutch portal funda.nl, Italy’s idealista.it, Portugal’s casa.sapo.pt, and trulia.com in the US.

1. idealista.it Joins Layar Search Providers

   Italian property portal idealista.it has released a home search application for Android and iPhone 3GS users using Layar’s augmented reality software. ...

2. booli.se Teams with News Site

   Swedish news website svd.se, the online version of daily newspaper Svenska Dagbladet, has struck a deal with property portal booli.se to provide its users with access to real estate listings. The partnership was first announced on booli.se's blog in mid-December, and svd.se is now promoting the new housing section, which provides market news and lifestyle articles are well as a property search option powered by booli.se....

3. Changes at myhome.ie, booli.se

   Following on from its redesign at the end of last year, myhome.ie has launched a new direct marketing campaign to reach local areas. myhome.ie is a subscription-based portal that lists property in Ireland and Northern Ireland as well as overseas. It says its new marketing push will segment and target the Irish market on a county by county basis to increase brand awareness among consumers and estate agents....

4. forrent.com Now Offers Layar Search

   forrent.com, a US apartment search website, has joined the growing number of real estate websites providing an augmented reality property search using Layar’s technology. A statement on the website explains the application is free and works on iPhone 3GS and Google Android mobiles. It will show users all the available apartments on forrent.com within a 10-mile radius....

5. funda.nl Expands Audience and Listings

   Dutch property portal funda.nl has revealed that it will make its listings accessible via local eBay website marktplaats.nl. The alliance will create the biggest platform for housing sales in the Netherlands....