redfin.com Quadruples its Data

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US online real estate broker redfin.com has announced major upgrades to its website and improvements to its iPhone application.

The redfin.com blog announces the website now shows photos, prices and “all the gory details” on every property sold over the past two years in almost every area redfin.com serves. The addition of 9 million photos and 1.4 million recently sold properties has quadrupled the amount of information stored on the website. redfin.com explains:

“Before the upgrade, we only showed public records of recent sales: the most basic facts about the property’s bedrooms and bathrooms, the price, no pictures, all after waiting two to twelve weeks for the records first to get recorded by the county, then aggregated by a data-collection service and then syndicated out to sites like ours. What we have up today is a big improvement.”

redfin.com says that within 15 minutes of a property being taken off the market registered users can expect to see pictures and the price on its website.

redfin.com has also introduced a trackbacks feature so that each time a blogger links to a listing on the website, redfin.com links back to the blogger, allowing consumers to see what is being said about the property.

Upgrades have also been made to redfin.com’s iPhone application, which was released in September offering an innovative photo upload option. redfin.com says the application now offers more search options: filters by year built, lot size, days on redfin.com, short sales and under contract.

redfin.com says the application, which reportedly accounts for 10 percent of its traffic on weekends, is now also much faster thanks to an improvement in its maps load time.

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