Comments on: propertyguru.com.sg Best Property Portal

By: Magazine, Street View at propertyguru.com.sg | Property Portal Watch

Magazine, Street View at propertyguru.com.sg | Property Portal Watch — Tue, 08 Dec 2009 22:34:11 +0000

[...] on from its win at the 2009 CNBC International Residential Property Awards, Singaporean portal propertyguru.com.sg [...]

By: tomtom

tomtom — Fri, 04 Dec 2009 07:54:07 +0000

Guru, yes google adplanner confirms they have about 300k UV and 900k visits per month which is a good effort.

Trouble is, saying these numbers represent ‘consumers’ is a massive stretch.

Let me put it this way, if you look at their site 50 times in a month they are calling you ‘50 consumers’.

By: guru

guru — Tue, 01 Dec 2009 00:18:44 +0000

Is there any third party to verify these numbers; the one which competes in the rental market in singapore is http://www.rentinsingapore.com/

By: Jang

Jang — Thu, 26 Nov 2009 03:33:00 +0000

When you speak of website statistics, I am bit confused. I am a Singapore agent and just receive your email stating 1 mil consumers every month. Is it 1 mil or 1.2 mil? Please help to enlighten me.

By: tomtom

tomtom — Tue, 24 Nov 2009 05:12:22 +0000

Let me get to the point.

The term consumers suggest individual people looking at property. To get your ‘consumer number’ you seem to be using either visits on their own or combining UV with Visits and calling them Visitors/consumers. Either way both are a stretch to be referred to as consumers.

Visits are not unique so an individual can be counted many many times and should not be called ‘consumers’.

Unique Visitors are just that, unique. But a combination of the UV and Visits mean even more double counting.

By: tomtom

tomtom — Tue, 24 Nov 2009 05:00:30 +0000

So consumers = UV + Visits?

By: PropertyGuru

PropertyGuru — Tue, 24 Nov 2009 01:22:30 +0000

Hi tomtom,

The 1.2 million consumers (visitors) is the numbers generated from Google Analytics

By: tomtom

tomtom — Mon, 23 Nov 2009 14:38:22 +0000

Let me ask that a different way.

Google Ad Planner gives you 900k visits and 260k Unique Visitors. Now, I know GAP isn’t 100% correct but it tends to be pretty accurate most of the time.

So, ‘1.2 million consumers’ means what?

By: tomtom

tomtom — Mon, 23 Nov 2009 04:38:09 +0000

Understand that… but what is the real measurement? Are we talking unique browsers, visits or something else?

By: PropertyGuru

PropertyGuru — Mon, 23 Nov 2009 02:08:29 +0000

Hi TomTom,

Thank you for posting your question. The 1.2 million consumers who visit http://www.propertyguru.com.sg are users who are researching or interested in buying, renting, selling, investing in property etc. The numbers are generated by Google Analytics. I hope this answers your question.