loopnet.com Replaces redfin.com: Hitwise

The top seven entries in the Hitwise list of US real estate websites remained unchanged during October, but there was movement within the top 20, with apartments.com up one position to take out tenth place, and redfin.com losing its spot at number 20 to commercial portal loopnet.com.

The results are a further boost for loopnet.com, which reported an 11 percent increase in unique visitors during the third quarter of this year based on comScore figures.

The drop in visitors to redfin.com comes just after the US online brokerage announced a US$10 million round of funding along with major upgrades to its website.

The rest of the top 20 list saw a few minor changes: remax.com was down two places to number 12 and apartmentguide.com also shifted down one spot to number 14.

realestate.aol.com was down two places to number 17, replaced by century21.com at 16 and homegain.com at 15. mynewplace.com moved up one place to number 13.

Portals leaving the top 100 list included apartmenthomeliving.com, which moved from 75th place to 122nd place, and lakehouse.com, which was down from 97th to 125th place.

28.17 percent of all visits to the online “Business and Finance – Real Estate” industry went to the top 10 websites for the month of October. 38.84 percent went to the top 20 websites and 68.02 percent went to the top 100 websites.

The average visit duration for visits to the online “Business and Finance – Real Estate” industry was 10 minutes. This is a minimal decrease from last months average visit duration of 10 minutes, 17 seconds.

The top 10 websites in terms of visits were:

1. realtor.com
2. realestate.yahoo.com
3. zillow.com
4. ziprealty.com
5. servicemagic.com
6. rent.com
7. trulia.com
8. realestate.msn.com
9. homes.com
10. apartments.com

1. zillow.com Moves Up Hitwise List

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2. Hitwise: servicemagic.com Bumps rent.com

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3. Hitwise: Two New Top 20 Entries

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4. apartments.com Enters Hitwise Top 10

   Hitwise has released its July figures for real estate websites in the US and the results show some movement in the top 10....

5. realestate.msn.com Enters Hitwise Top 10

   Hitwise has released its August figures for real estate websites in the US and the results show very little movement in the top 10....