loopnet.com Replaces redfin.com: Hitwise

The top seven entries in the Hitwise list of US real estate websites remained unchanged during October, but there was movement within the top 20, with apartments.com up one position to take out tenth place, and redfin.com losing its spot at number 20 to commercial portal loopnet.com.

The results are a further boost for loopnet.com, which reported an 11 percent increase in unique visitors during the third quarter of this year based on comScore figures.

The drop in visitors to redfin.com comes just after the US online brokerage announced a US$10 million round of funding along with major upgrades to its website.

The rest of the top 20 list saw a few minor changes: remax.com was down two places to number 12 and apartmentguide.com also shifted down one spot to number 14.

realestate.aol.com was down two places to number 17, replaced by century21.com at 16 and homegain.com at 15. mynewplace.com moved up one place to number 13.

Portals leaving the top 100 list included apartmenthomeliving.com, which moved from 75th place to 122nd place, and lakehouse.com, which was down from 97th to 125th place.

28.17 percent of all visits to the online “Business and Finance – Real Estate” industry went to the top 10 websites for the month of October. 38.84 percent went to the top 20 websites and 68.02 percent went to the top 100 websites.

The average visit duration for visits to the online “Business and Finance – Real Estate” industry was 10 minutes. This is a minimal decrease from last months average visit duration of 10 minutes, 17 seconds.

The top 10 websites in terms of visits were:

1. realtor.com
2. realestate.yahoo.com
3. zillow.com
4. ziprealty.com
5. servicemagic.com
6. rent.com
7. trulia.com
8. realestate.msn.com
9. homes.com
10. apartments.com

1. zillow.com Moves Up Hitwise List

   For the first time in more than a year, Hitwise has recorded a change amongst the top four US real estate websites. The November rankings have zillow.com up one position to second place, replacing realestate.yahoo.com. November was an interesting month according to Hitwise, with a good deal of movement throughout the top 10. While ziprealty.com held steady at number four, both rent.com and trulia.com moved up one position to take out number five and six respectively. realtor.com still holds the number one spot....

2. Hitwise: servicemagic.com Bumps rent.com

   The September results are in from Hitwise, hotpads.com entering the top 100 US real estate websites list and home improvement professional website servicemagic.com rising two places in the top 10. ...

3. Hitwise: zillow.com in Second Place

   zillow.com has edged into second place on the Hitwise list of top US real estate websites with a 3.43 percent market share over realestate.yahoo.com's 3.40 percent. The only other change amongst the top 10 was realestate.msn.com switching places with servicemagic.com to take out eighth position. servicemagic.com fell from sixth to eighth position last month....

4. zillow.com Drops, redfin.com Jumps

   zillow.com chief operating officer Spencer Rascoff recently said he hopes to be able to confirm his website’s place at the top of the US market “within short order”. Looking at the latest Hitwise results, it seems Rascoff will have to wait at least another month. After moving to the number two spot in November’s Hitwise rankings, and changing the order of the top four US real estate websites for the first time in over a year, zillow.com is now back to third place on the Hitwise list for December. realestate.yahoo.com has reclaimed its number two position under realtor.com, and ziprealty.com still sits at number four....

5. Hitwise Top Three Stable

   The Hitwise rankings for January show no change in the top three US real estate websites. realtor.com remains in the lead, followed by realestate.yahoo.com, with zillow.com in third place. rent.com, which was in sixth place in October and fifth for the previous two months, is now number four on the list. This bumps ziprealty.com out of its long-held number four spot....