trulia.com Expands Trulia Pro

US property search engine trulia.com has expanded its Trulia Pro marketing plans to include three plans in an attempt to maximise online exposure for real estate professionals.

The company will now offer Trulia Pro Deluxe ($79 per month), Trulia Pro Plus ($39 per month) and Trulia Pro Starter ($19 per month).

All plans include the ability to feature at least one listing at the top of relevant search results, a customizable Local Spotlight Ad in up to 20 locations and a featured profile in Trulia’s professional directory.

Trulia Pro Deluxe introduces new features that go beyond the functionality available in the original Trulia Pro product, including the automatic creation of virtual tours on Trulia for listings with multiple photos and open rate tracking on listing performance emails to clients. Designed for real estate professionals with multiple listings who want a more integrated online real estate marketing solution, Trulia Pro Deluxe offers the most exposure.

Trulia Pro Plus allows for unlimited featured listings and a Local Spotlight Ad that promotes either a specific listing or the subscriber’s professional services, while Trulia Pro Starter limits subscribers to only one featured listing in addition to a Local Spotlight Ad.

Sami Inkinen, COO and co-founder of Trulia, said:

“After launching Trulia Pro in 2008, we received great feedback from real estate professionals about how it increased their online exposure and connected them with more potential clients. However, there were two divergent requests that we heard over and over again: one was to adjust Trulia Pro to fit the needs of agents with one or no listings; the second was to build a more advanced solution with additional features. This expansion of the Trulia Pro product line addresses each of these requests while providing fantastic exposure in front of Trulia’s 5.5 million monthly unique visitors.”

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