realestate1.com.au

realestate1.com.au is a free-to-list Australian portal covering the state of Victoria. It has a sister portal – realcommercial1.com.au – and there are also plans for a holiday property portal to be established in future.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

realestate1.com.au is a privately owned company based in Melbourne.

Market Position

Other Australian portals covering the state of Victoria include market leader realestate.com.au, number two portal domain.com.au and realestateview.com.au.

Key Measurements
(October 2009)

realestate1.com.au states analysts have predicted it will see 2.5 million visitors within its first year.

Market Coverage

realestate1.com.au currently covers the state of Victoria and has plans to expand into other Australian states.

Advertising Model

realestate1.com.au is a free-to-list portal that charges for display advertising.

Financials

Undisclosed.

Site Sections


The key sections of the website are:

• Home
• Find an Agent
• Mortgage Calculator
• Advertising
• Contact
• About
• News
• Agent Login
• My realEstate1

Technology

To be completed.

Key Management

The key management are:

• Christian Ongarello, Director

History

realestate1.com.au was established in November 2008. A new look website was launched in August 2009.

Recent Press

No links to press.

Information Sources

Management Interview
Site Review

1. realestate1.com.au Capital Raising

   Australian free-to-list portal realestate1.com.au, which currently covers the state of Victoria, is launching a bid for capital by listing on the Australian Small Scale Offering Board (ASSOB). realestate1.com.au director Christian Ongarello says he initially hopes to raise AUD $1 million to spend on an extensive marketing campaign. Ongarello says this will lead to a “huge” uptake in clients from all areas of Victoria....

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