Move and Builder Homesite Launch thebdx.com

US online property giant Move, Inc., and Builder Homesite, Inc., have announced the launch of Builders Digital Experience, thebdx.com, a joint venture dedicated to helping new home builders reach buyers.

Builder Homesite is a consortium of 35 of the nation’s largest homebuilders, and its flagship product is newhomesource.com, a consumer website offering the Internet’s most comprehensive information and selection of new homes.

thebdx.com site provides innovative online marketing solutions, providing the nation’s largest network of new home web sites, and streamlining customer service and support.

The new partnership means that Builders Digital Experience (BDX) will operate the move.com New Homes Channel and newhomesource.com, which are the country’s two most visited new homes websites. This means it will provide the largest online collection of new home listings.

Steve Berkowitz, chief executive officer of Move, Inc., said:

“By leveraging the combined strengths of move.com and newhomesource.com, Builders Digital Experience will offer new home builders access to the largest and most targeted audience of prospective new home buyers. This new strategic partnership will offer a highly cost effective and comprehensive set of products to assist home builders market and sell homes.”

The site will provide access to seven of the top ten real estate sites, with combined distribution partners onbaord including MSN Real Estate, Yahoo! Real Estate, AOL Real Estate and many other national and local partners.

BDX will also offer a suite of websites targeting specific market segments, including: move.com, newhomesource.com, casasnuevasaqui.com, urbancondoliving.com, newretirementcommunities.com, customnewhomes.com, and newhomesourceprofessional.com.

Services now available to home builders through BDX include: new home community listing and advertising services, mobile marketing capabilities, interactive floor plans, photo realistic renderings, video and rich media production, email creative and fulfillment services, and a wide variety of digital marketing products to promote new homes directly to consumers and real estate professionals representing new home buyers.

“Today’s builders are looking for the most efficient and effective way to not only reach new home buyers online but also to provide a complete digital experience filled with rich media and interactive resources,” said Tim Costello, chairman, president and chief executive officer of Builder Homesite, Inc. “BDX will bring together all of these solutions under one roof, changing the way the building industry thinks about online marketing and digital solutions.”

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