immobilienscout24.de Wins Best Portal

Adding to the launch of a new moving service and a loan portal partnership this month, leading German portal immobilienscout24.de has picked up an award for best German portal brand.

immobilienscout24.de says the prize was awarded as part of the largest brand study in the German real estate industry. The Immobilienmarken Awards 2009 evaluated over 300 brands in key areas of real estate, including property portals. The evaluation involved an online survey as well as input from research and consulting firms.

immobilienscout24.de was awarded 3.83 out of a possible 5 points to become number one in the portals category.

immobilienscout24.de’s busy October has also included another joint venture, this time with the German Red Cross and Joint Welfare Association.

immobilienscout24.de says these charities, two of the largest in Germany, will work with the portal on areas such as assisted living, housing for seniors, and outpatient care. Through the partnership, the two charities will be able to list with immobilienscout24.de under “special conditions”.

1. immobilienscout24.de Ramps Up Ads

   Leading German portal immobilienscout24.de is launching a cross-media advertising campaign to strengthen brand awareness that will run until the end of January 2010. A statement on the website explains the campaign will run on television channels Pro7, Sat1 and MTV, as well as in print and online....

2. immobilienscout24.de Partners with Loan Portal

   Leading German portal immobilienscout24.de has announced a partnership with loans portal clearing24.de. ...

3. immobilienscout24.de Price Increase

   German market leader immobilienscout24.de have announced a price increase. The increase comes at a time when many portals are reconsidering price structures, as agents struggle in a difficult market....

4. immobilienscout24.de Finds Houses

   A study by German Internet research company Hamburg Fittkau & Maass Consulting has revealed that 88 percent of Germans looking for property online use market leader immobilienscout24.de. The study, which surveyed 21,050 people with Internet access who were looking to move house over the last 12 months, shows approximately 70 percent went online to search for their next home....

5. Analytics, Valuations Now at immobilienscout24.de

   Leading German portal immobilienscout24.de has announced two upgrades this week, signing Nedstat to provide enhanced user behaviour tracking and releasing a home valuation option. Nedstat describes itself as a European leader in web analytics and provides its services to the London Stock Exchange as well as companies such as Panasonic, Europcar and Renault. Nedstat’s press release explains that it will analyse and optimise immobilienscout24.de’s website as well as its mobile portal. ...