immobilienscout24.de Wins Best Portal

Adding to the launch of a new moving service and a loan portal partnership this month, leading German portal immobilienscout24.de has picked up an award for best German portal brand.

immobilienscout24.de says the prize was awarded as part of the largest brand study in the German real estate industry. The Immobilienmarken Awards 2009 evaluated over 300 brands in key areas of real estate, including property portals. The evaluation involved an online survey as well as input from research and consulting firms.

immobilienscout24.de was awarded 3.83 out of a possible 5 points to become number one in the portals category.

immobilienscout24.de’s busy October has also included another joint venture, this time with the German Red Cross and Joint Welfare Association.

immobilienscout24.de says these charities, two of the largest in Germany, will work with the portal on areas such as assisted living, housing for seniors, and outpatient care. Through the partnership, the two charities will be able to list with immobilienscout24.de under “special conditions”.

1. immobilienscout24.de Ramps Up Ads

   Leading German portal immobilienscout24.de is launching a cross-media advertising campaign to strengthen brand awareness that will run until the end of January 2010. A statement on the website explains the campaign will run on television channels Pro7, Sat1 and MTV, as well as in print and online....

2. immobilienscout24.de Partners with Loan Portal

   Leading German portal immobilienscout24.de has announced a partnership with loans portal clearing24.de. ...

3. New Look at immobilienscout24.de

   Leading German property portal immobilienscout24.de has just launched a new design for its commercial real estate section. According to a statement from the portal, the redesign offers improved navigation, and the areas for property seekers and advertisers have been more clearly separated....

4. immobilienscout24.de Price Increase

   German market leader immobilienscout24.de have announced a price increase. The increase comes at a time when many portals are reconsidering price structures, as agents struggle in a difficult market....

5. Ads Pay Off for immobilienscout24.de

   A huge TV advertising campaign, coupled with the release of an iPhone application, have pushed immobilienscout24.de's unique user figures to an all-time high. According Nielsen NetRatings figures released by the leading German property portal, over 4.6 million unique users visited immobilienscout24.de in January. Its previous record was 4.4 million in July 2009....