Homes To Be Listed by Tesco
October 19, 2009 by Emma Sorensen
Rumours are that UK supermarket giant Tesco is about to list homes on its website through a deal with real estate agency chain Spicerhaart, which purchased Tesco’s Property Market last year.
Tesco is not the only UK supermarket to want a piece of the real estate market. In January this year we reported on an initiative by UK supermarket chain ASDA to bring real estate in store and online through Homes in Asda, known online as homesinstore.co.uk. However, by June this plan had been abandoned.
Estate Agent Today reports that the launch of the Tesco website could be as early as the New Year and that the operation is being launched under the banner of “Indigo”.
Estate Agent Today quote a spokeswoman from Spicerhaart, who revealed:
“Spicerhaart is moving ahead with its new online estate agency business which will launch in the first half of 2010, subject to market conditions. The branding of the project, which is codenamed Indigo, has yet to be finalised and work on the software solution is continuing, with recruitment of web designers taking place. The business will start with a soft launch in a small number of locations which have yet to be finalised, although areas under consideration include Milton Keynes, Reading and Brighton. The agency is owned and controlled entirely by Spicerhaart and the management team, and will have a variety of business partners, including Tesco.”
It is believed the new business is unlikely to copy the much maligned original Tesco Property Market model.
- ASDA Property Website Canned
In January this year we reported on an initiative by UK supermarket chain ASDA to bring real estate in store and online through Homes in Asda, known online as homesinstore.co.uk. Now it seems that the bubble has burst, with the website being shut down....
- Tesco and Spicerhaart’s Website Online
"We simply sell homes" is the tagline of the new website - isold.com - from UK supermarket chain Tesco and estate agency group Spicerhaart. The website states that its service has been launched for Bristol, with a full launch coming soon. isold.com describes itself as an estate agency and offers sellers the choice between three packages: "isold essential" for £999, "isold premium" for £1,119, and "isold premium plus" for £1,299....
- OFT Calls for UK Innovation
The UK's Office of Fair Trading says more innovation is needed in the home buying and selling process, as the housing market remains dominated by traditional estate agents with weak competition between them on price. According to telegraph.co.uk, at least one company is already looking at providing an alternative to traditional selling methods: UK supermarket giant Tesco....
- Supermarket Chain ASDA Opens Portal
Homes in Asda, known online as homesinstore.co.uk, is UK supermarket chain Asda’s answer to property search. ...
- Homes Overseas Magazine Goes Online
In June of this year Homes Overseas magazine was sold back to Globespan Media by the UK’s Trinity Mirror Group. Now reports are that Globespan will cease printing the magazine, and it will become solely an online magazine. ...
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This post was mentioned on Twitter by academyblog: As the property market shows genuine signs of recovery, Tesco come out to play again… http://bit.ly/1UIpMR…
I actually can’t believe it! How many more things are this massive conglomorate of everything that is wrong about the world going to take their hands to? Seriously, they’re not just happy at pretty much taking over the world and practically wiping out small businesses, they wan’t to get their dirty hands on the property market too!