GoHome

GoHome is a vertical real estate search engine. It covers Croatia, Slovenia and Serbia and has expanded to Italy, Slovakia and the Czech Republic in the last year.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

GoHome is owned by Croatian company Pravi Klik d.o.o.

Market Position

GoHome claims to be the most popular way of finding a home in the countries it covers.

Key Measurements
(October 2009)

• GoHome states it searches over 7,000,000 listings in six countries.
• GoHome quotes Google Analytics figures giving it a total of 720,000 visitors across six countries in October 2009.

Market Coverage

Italy, Slovenia, Croatia, Serbia, Czech Republic and Slovakia.

Advertising Model

GoHome works on a pay-per-click model and also sells display advertising.

Financials

Pravi Klik d.o.o. received €600,000 in April 2008 from Poteza Innovation and Growth Fund.

Site Sections


The key sections of the website are:

• Search

Technology

GoHome states it uses deep indexing of unstructured data, a Natural Language Processing module for user query analysis, ranking and location modules, and a language independent core.

Key Management

The key management are:

• Dražen Drnas, Co-founder and CEO
• Hrvoje Bujas – Co-founder and CMO
• Dulijano Nola – Co-founder and CTO

History

GoHome was developed over a 6 month period and launched in Croatia in May 2007. In April 2008, the search engine was launched in Slovenia, followed by Italy in October 2008, the Czech Republic in March 2009, Serbia in April 2009, and Slovakia in August 2009.

Recent Press

No links to press.

Information Sources

Management Interview
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