estately.com In the Black

US property search engine estately.com has revealed it is celebrating a profitable 3rd quarter.

A blog post from the company says:

“We are celebrating a profitable 3rd quarter at Estately this week and an October already in the black. This in spite of the market’s typical Fall-Winter dive … and the worst housing market in my lifetime.”

The company says that after launching in New York and Chicago late last year it realised times were tight and there was the potential not to make it back into the black.

So it aimed to become leaner, by reducing geographic expansion into new markets that required upfront investment, freezing technology purchases and skipping a couple of business trips.

The company also began A/B testing on a weekly basis with one of the results being that it increased its “property tour rate” by 200 percent. Introducing white label deals with companies like Findwell also helped.

estately.com might have pulled back on expansion to get back in the black, but they’re not content to sit there, writing:

“This winter will see us back on the road – expanding into new territories – and, more importantly, back to our product-development, user interface-obsessed roots. We’re taking Estately from being very useful to indispensable for people searching for a home.”

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