zoopla.co.uk Grows 25% in July
August 3, 2009 by Emma Sorensen
A statement from UK property portal and property information website, zoopla.co.uk, reveals that their audience growth figures for July were 25 percent higher than June.
Visits to the zoopla.co.uk website in July are anticipated to have reached a record number of over 1.35 million, a 25 percent month-on-month increase. Unique users and page views on zoopla.co.uk were also both up by a record 24 per cent standing at 922,000 users and 10.7 million page views in July.
The company claims this reaffirms its position as the UK’s fastest growing property portal and, that with the imminent integration of thinkproperty.com following its recent acquisition by zoopla.co.uk, these figures look set to grow even further. zoopla.co.uk is also rumoured to be the mystery buyer of REA Group’s UK portal, propertyfinder.com.
Alex Chesterman, CEO of Zoopla.co.uk, commented:
“We are delighted with our performance in July, a traditionally quiet month, and continue to lead the market in terms of growth rate. Since our launch last year, we have consistently increased our market share month on month to challenge some of the longer-standing players in the market. We look forward to the strong summer continuing and being in a great position as we head into the latter half of the year.”
zoopla.co.uk made their announcement about record breaking traffic shortly after DPG’s similar announcement regarding findanewhome.com and findaproperty.com, and hot on the heels of propertyindex.com and rightmove.co.uk recording increased traffic this summer. It seems the UK is set for more competition and rankings wars as the year progresses.
- zoopla.co.uk Launches “Mega-Portal”
UK property portal zoopla.co.uk has completed its integration with propertyfinder.com, hotproperty.co.uk and thinkproperty.com, and says it can now offer new services to users and a bigger audience for agent members....
- propertyfinder.com Sold to zoopla.co.uk
The rumours of REA Group owned propertyfinder.com's potential sale to zoopla.co.uk have been confirmed, with the two companies issuing statements today....
- Boom Time For Portals?
propertyportalwatch.com's desk is awash with news of record web traffic for August 2009, so does this signify boom time is here for property portals?...
- Zoopla Ltd Integrates its Websites
UK property portal and information website zoopla.co.uk will soon be integrated with propertyfinder.com....
- zoopla.co.uk Challenges DPG Growth
zoopla.co.uk is reporting comScore data, collected before the UK portal’s integration with propertyfinder.com, hotproperty.co.uk and thinkproperty.com, that puts its unique visitor numbers up nearly 13.87 percent in October compared to September. zoopla.co.uk’s statement quotes comScore figures that show a 0.57 percent drop in market leader rightmove.co.uk’s unique visitor numbers from September to October, an 11.33 percent drop for Digital Property Group’s findaproperty.com, a 1.09 percent drop at DPG-owned primelocation.com, and a 5.34 percent drop in unique visitors for propertyfinder.com....
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[...] certainly not the only UK portal reporting increased traffic this summer. zoopla.co.uk reported a 25% increase in July, and similar successes have been reported by DPG, propertyindex.com and [...]
According to compete.com zoopla are falling in traffic versus a couple of competitors:
http://siteanalytics.compete.com/globrix.com+zoopla.co.uk+mouseprice.com/
Is this incorrect? Or is it because compete.com doesn’t include July yet?
compete.com only tracks visitors from US internet users paul http://www.compete.com/about/
Times Money compared ten recent valuations by lenders including Halifax, Abbey and
Nationwide with property prices listed on Zoopla.co.uk, the property information website. On
average, the valuations were 6 per cent lower than a property’s current estimated market value
on Zoopla, but some were up to 13 per cent lower.