trulia.com Partners With Maponics

Supplier of neighbourhood boundary data, Maponics LLC, has announced a partnership with US property search engine trulia.com that it claims will significantly expand and improve property search and map display for Trulia’s 5.5 million unique monthly visitors.

Maponics say that the new alliance will increase Trulia’s neighborhood coverage by more than 300%.

Emmanuel Fare, VP of product & user experience at trulia.com, said:

“Feedback and research has shown that offering the ability to search and compare properties by neighborhood is absolutely key to our customer base. As we continue to grow, we felt it was important to expand the number of cities with detailed neighborhood information. After extensively testing various sources, Maponics provided the best data and solutions to fit our needs. ”

Mark Friend, Maponics VP of sales and marketing, said:

“Trulia was one of the first to recognize the importance of mapping in the online real estate space. We are proud to provide the neighborhood boundary data that will form the back-bone for their incredibly useful local real estate guides, heat maps and sales comparable information.”

The integration of Maponics neighborhood boundary data allows Trulia to better connect advertisers and searchers, by offering geographically relevant advertising down to the neighborhood boundary level. Trulia Pro agents will also see a benefit as their ads will now be served to the neighborhoods they specialise in, not just the cities they represent.

Other Maponics customers include homes.com, Fannie Mae and Coldwell Banker.

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