Record 4.4m Users At immobilienscout24.de

Germany’s market leading real estate portal, immobilienscout24.de, has revealed a record 4.4 million unique users visited the portal in July 2009, according to Nielsen NetRatings.

This is an increase of more than 40 percent year-on-year.

In a press release about the figures, the company says that the new user numbers show that despite the economic crisis, interest in property in Germany is rising and real estate as an investment item is again growing in popularity. The portal also says it reported a disproportionate increase in searches for apartments and houses for sale.

immobilienscout24.de says it has recently improved the website by modifying the appearance of the search results list and introducing the “KompaktWert Finder” – a new market value tool.

immobilienscout24.de has also announced this year’s annual Forum series which will cover the latest trends in the real estate market and current developments in the real estate industry. It’s the 6th year the portal has run the event, and it kicks off this year on 22 September in Berlin, with more than 2,000 visitors expected.

The portal has also revealed a strategic partnership with mortgage lending specialist ASG Baufi (AssecuranzService) GmbH & Co. KG.

1. Analytics, Valuations Now at immobilienscout24.de

   Leading German portal immobilienscout24.de has announced two upgrades this week, signing Nedstat to provide enhanced user behaviour tracking and releasing a home valuation option. Nedstat describes itself as a European leader in web analytics and provides its services to the London Stock Exchange as well as companies such as Panasonic, Europcar and Renault. Nedstat’s press release explains that it will analyse and optimise immobilienscout24.de’s website as well as its mobile portal. ...

2. immobilienscout24.de Partners with Loan Portal

   Leading German portal immobilienscout24.de has announced a partnership with loans portal clearing24.de. ...

3. immobilienscout24.de Price Increase

   German market leader immobilienscout24.de have announced a price increase. The increase comes at a time when many portals are reconsidering price structures, as agents struggle in a difficult market....

4. immobilienscout24.de Ramps Up Ads

   Leading German portal immobilienscout24.de is launching a cross-media advertising campaign to strengthen brand awareness that will run until the end of January 2010. A statement on the website explains the campaign will run on television channels Pro7, Sat1 and MTV, as well as in print and online....

5. immobilienscout24.de Finds Houses

   A study by German Internet research company Hamburg Fittkau & Maass Consulting has revealed that 88 percent of Germans looking for property online use market leader immobilienscout24.de. The study, which surveyed 21,050 people with Internet access who were looking to move house over the last 12 months, shows approximately 70 percent went online to search for their next home....