mudah.my A Top Malaysian Website

comScore, Inc. has released its latest report on web usage in Malaysia, revealing the most visited Internet properties in general, and top visited local-based properties, based on the comScore World Metrix service.

While the usual suspects like Google, Yahoo!, Microsoft, Facebook and Wikipedia lead the overall websites, the local list is more diverse.

In June 2009, 9.3 million people in Malaysia age 15 and older accessed the Internet from home and work locations, with each consuming an average of 1,066 pages of content and spending nearly 14 hours online during the month.

In terms of local sites, while banking website maybank2U.com led the way with more than 1 million visitors, reaching nearly 12 percent of all Malaysians online, online classifieds website mudah.my came a close second in the local list, ranking 15th overall in the general list.

mudah.my received slightly more than 1 million visitors who averaged 46 minutes on the site during the month, making it the most engaging site of the top 10 Malaysian properties. mudah.my has over 13,000 listings in its houses category, almost 7,000 listings in its jobs cateogory, and 295,487 ads overall.

News sites were also prevalent in the rankings with several properties, including Star Publications, utusan.com.my, bharian.com.my, and malaysiakini.com, all garnering a substantial number of visitors.

jobstreet.com was ranked 8th in the list of local properties, with over half a million unique visitors. jobstreet.com was established in 1995 and also operates in India, Singapore, Indonesia, Bangladesh, Japan, Thailand, Hong Kong and the Philippines.

Will Hodgman, comScore executive vice president for the Asia-Pacific region, said:

“As the Internet market in Malaysia continues to grow, so does the amount of time the average Malaysian spends online. The growth in the Internet is providing new opportunities for marketers to capture the attention of their audience and new opportunities for businesses to interact with their customers. Understanding the demographic composition of these audiences, their online behaviors and other competitive intelligence will enable these businesses to employ effective digital marketing strategies and to outperform the competition.”

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