How Big is Google?

With much talk about Google’s entrance into the real estate listings game with Google Real Estate, we thought it might be interesting to look at recent figures on the search giant’s market share.

comScore has just released its monthly comScore qSearch analysis of the US search marketplace, revealing that in July 2009, Americans conducted nearly 13.6 billion core searches, with Google Sites accounting for 64.7 percent search market share, a slight decrease of 0.3 percent on June figures.

Google’s nearest rival is Yahoo! Sites with a 19.3 percent share, and it also fell 0.3 percent in July. Microsoft Sites grabbed 8.9 percent market share, a 0.5 percentage point gain versus June. Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.1 percent.

Google Sites accounted for a massive 8.9 billion searches, well ahead of Yahoo! Sites with 2.6 billion, Microsoft Sites with 1.2 billion, Ask Network with 536 million and AOL LLC with 424 million.

Interestingly, in the July 2009 analysis of the top properties where search activity is observed, Google Sites led the search market with 12.9 billion searches, followed by Yahoo! Sites with 2.8 billion. Microsoft Sites ranked third with 1.3 billion searches, up 3 percent from May, followed by eBay with 709 million. Facebook.com experienced the highest growth of the top ten expanded search properties with a 35-percent increase.

Click here to read Simon Baker’s article, The Challenges for Google Real Estate.

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