Over the past month many UK portals have claimed to have experienced a rapid rise in visitor numbers, web traffic and the amount of interest in their listings. In light of this we thought it would be interesting to look at some figures.
The comScore top 10 for UK real estate, measured by unique users, for June 2009 is listed below. The audience in this category was 6,911,000 out of a total Internet audience of 36,878,000.
1. rightmove.co.uk 2,534,000
2. The Digital Property Group 1,892,000
3. Propertyfinder Network 1,221,000
4. Vebra 705,000
5. Nestoria 463,000
6. globrix.com 426,000
7. Trovit UK Homes 370,000
8. zoopla.co.uk 309,000
9. expertagent.co.uk 266,000
10. Fish4homes 265,000
Figures courtesy of comScore.
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{ 8 comments… read them below or add one }
Thanks Emma, but please could you redo the list without Vebra and expertagent as they are software providers not portals. i.e. they are in the list because they host individual agent’s websites. I’d like to see more portals.
Rightmove gets hits via Nestoria???, Therefore if someone has gone from a Nestoria search, to a Rightmove link, can you confirm that the figures are direct unique hits or second hand “non direct” visits????????
Trevor, All the comScore figures represent unique visitors to a particular site, but they DO NOT say anything about how much overlap there is between sites. For example, when most people search they are likely to visit many property portals – they will count as a unique visitor to each property portal they visit.
good point trevor also nestoria is that co uk or for the german and spanish sites?? combined and why have you also put propertyfinder network??? ? we are interested in UK only so inclusion of propertyfinder.com. only its strange because you use homes trovit.co.uk .? if that was troviy network it would bealot higher and all other websites in listes have exact domain names
so right move no 1 findaproperty 2 and primelocation number 3 rein supreme propertyfinder.com is not that high in rankings
tom
On a related note:
Are Compete.com’s numbers for the UK somewhat valid for estimating a site’s UVs?
Re compete
Prob at least 30%-50% out in true calcs
Ok everyone, here’s how comscore works: they look specifically at URLs the panel members’ browsers visit. As Adam correctly points out, it doesn’t matter if the user visits multiple sites (as most do), that user is counted as a unique user of each.
PropertyFinder Network refers to propertyfinder.com, hotproperty and ukpropertyshop.co.uk, all UK property sites. Nestoria is only nestoria.co.uk
It should be noted, these are only the highest level comscore numbers, if you are a paid subscriber you can get into much more detail (ie intensity of usage, overlap of users between individual sites, etc)
@marc Compete explicitly states (in their FAQ) that they track only US users. So no, I don’t believe it’s a credible source for measuring traffic of UK real estate websites.
Adam – We were supplied the figures from comScore with the software providers included, and so to be fair to the facts and teh “top10″ in this particular category we’ve reprinted them this way, rather than play with the data too much.
As Ed says above, if you are a comScore subscriber you are able to access much more detailed information and a breakdown of all the portals.
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