Earlier this month we published the comScore UK Top 10 for June 2009 in the category of real estate.
Now we’re been given a slightly different chart by UK property portal and information website zoopla.co.uk. As we’ve noted before, each month zoopla.co.uk releases property website rankings they compile themselves by averaging the number of unique visitors as reported by Nielsen and comScore. zoopla.co.uk says the averages provide a more stable picture of the market and aims to eliminate any bias from an individual reporting methods.
Whether the figures are any more useful as an average (rather than on their own) is, of course, highly debatable (see below).
However, this month zoopla.co.uk has put a different spin on it, and compiled a list (which it tops) of the fastest growing UK property portals. The list uses the averages the website derives from Nielsen & comScore, and compares June 2009 with July 2009 to show month-on-month growth.
So according to this list, the fastest growing UK property portals and their month-on-month growth (measured in average number of UVs) from June to July 2009 are:
Zoopla.co.uk 20.28%
Propertyfinder Group** 17.07%
Nestoria 11.83%
Trovit Homes 11.23%
Globrix 11.00%
Digital Property Group** 10.38%
Rightmove 5.66%
Trinity Mirror Network** 1.47%
Home.co.uk 1.28%
Fish4Homes** -13.80%
Total for Top 10 Portals 9.25%
** Figures include combined audience from multiple websites
Given that zoopla.co.uk has just purchased propertyfinder.com from the REA Group and the two websites top this list of fastest growing portals the company looks set for a big end of year.
As a matter of interest, we thought we’d compare the raw comScore UVs with zoopla.co.uk’s averages to see the difference, for the month of June 2009 (sadly we didn’t have comScore data available for homes.co.uk or the Trinity Mirror Network). The first figure is the comScore data taken from our earlier article, and the figure in brackets is zoopla.co.uk’s Nielsen & comScore average:
rightmove.co.uk 2,534,000 (2,634,000)
The Digital Property Group 1,892,000 (1,932,000)
Propertyfinder Network 1,221,000 (1,125,000)
Nestoria 463,000 (516,000)
globrix.com 426,000 (482,000)
Trovit UK Homes 370,000 (383,000)
zoopla.co.uk 309,000 (424,000)
Fish4homes 265,000 (250,000)
So while zoopla.co.uk clearly benefits from using the averaged figures rather than the raw comScore figures, they’re not the only ones – Trovit UK Homes, globrix.com, Nestoria, the Digital Property Group, and rightmove.co.uk all benefit from using the averages as well.
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In contrast to the usually excellent articles, this is a non-story. A single month-on-month comparison doesnt prove a trend strong enough to state a portal is the fastest growing. Especially when you start at such a low base!!
I’d imagine if they’re growing that quickly, they’ll quickly overtake Trovit, Globrix and Nestoria who all generate more unique visitors than them. Who are they trying to fool!!
Thanks for your comments, Honestly. We made no bones about the figures being for one month only. You might be interested to see that zoopla.co.uk have been claiming for themselves the mantle of “fastest growing property portal” for quite some time. For example, an article we published back in February references this also. See: http://www1.propertyportalwatch.com/2009/02/zooplacouk-pay-for-performance/
We’d welcome any other figures or opinions!
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